Social Media and Community Associate

Marketing Burlingame, California


Design Home

Description

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as Cooking Dash, Deer Hunter, Covet Fashion, Design Home, Racing Rivals, TAP Sports Baseball, and branded IP games including Kim Kardashian: Hollywood, on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. We have worldwide studios in North America, Russia, and India. Our headquarters are in the heart of the bustling SOMA district of San Francisco.


Team Overview


At our Crowdstar studio in Burlingame, we believe that there is huge opportunity in interactive entertainment products for women, and CrowdStar’s goal is to build products which engage, enrich and empower them.  


With our two top grossing titles, Covet Fashion and Design Home, CrowdStar has developed new ways for users (players) to enjoy fashion and interior design. Not only are we changing how women game, we’re also changing how they discover and shop for everything from clothing to shoes, or furniture to home decor. As a team we are passionate not only about creating fun and engaging games for women but enriching lives outside of the game.


Role Overview:


Our Social Media & Community Associate will play the important role of developing and executing social and community strategies across multiple channels to further engage our existing users and drive new users to download our mobile games.  

 

Responsibilities:  

  • Implement social media strategy and best practices across various social media channels (i.e. Instagram, Facebook, Twitter, Pinterest, Youtube, etc.)
  • Communicate directly with users via social media channels including directing and responding to questions, engaging in conversation and being the external voice of Covet Fashion
  • Grow followers and audience engagement by delivering fully integrated social programs across channels 
  • Manage social media campaign execution and scheduling including day-to-day content sourcing and creation as well as post-campaign analysis
  • Manage VIP Facebook group, creating a strong feedback loop between our most engaged audience and the Covet Fashion team 
  • Work closely with Brand Account Management team to develop and execute promotional campaigns for brand partners like Calvin Klein, French Connection, Nicole Miller and many others
  • Continuously test, optimize and analyze campaigns and projects based on key KPIs of retention and installs
  • Plan and execute monthly email marketing strategy 

   

Requirements:  

  • 2-3 years marketing or social media experience, with a solid understanding of engaging an audience through a mobile platform - fashion industry experience a plus
  • In-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, Tumblr, Pinterest, blogs, etc.)
  • Familiarity with fashion space including brands, influencers and trends
  • Strong ability to write clear, engaging and cohesive messaging with a mature female target audience in mind
  • Analytical skills to measure and understand how social campaigns deliver impact to broader company business and marketing objectives
  • Ability to work individually and with cross functional teams to develop campaigns and drive results
  • Ability to prioritize and multi-task in a fast paced, changing environment
  • Strong organizational skills and attention to detail
  • Basic understanding of MailChimp
  • Great eye for high-quality impactful content
  • Background in developing loyalty programs a plus
  • Bachelor’s Degree or equivalent