Lead Product Manager

Product Management Burlingame, California


Team Overview

At our Crowdstar studio, we believe there is a huge opportunity in interactive entertainment products for women. CrowdStar’s goal is to build products that engage, enrich and empower women.  

With our two top grossing titles, Covet Fashion and Design Home, CrowdStar has developed new ways for users (players) to enjoy fashion and interior design. We are changing how women interact with games. We are changing how they discover and shop for everything from clothing to shoes, or furniture to home decor. As a team, we are passionate not only about creating fun and engaging games for women but also enriching lives outside of the game.

Role Overview

Our CrowdStar Studio is looking for an experienced Lead Product Manager to help drive the next generation of mobile experiences for female players. This future team member will be joining the early stages of a small team developing a brand new product.

During the early stages they will be responsible for working with the team to prototype and validate early concepts. They will be instrumental in shaping the direction of the product. In later stages they will be responsible for helping the team make data-driven decisions on product features and roadmap, ultimately influencing growth, revenue and retention.  The will be responsible for driving the whole cycle of a feature sets including but not limited ideation, validation, research, implementation and iteration.


  • Drive Ideation, prototyping and validation of feature concepts through user research
  • Establish hypothesis, test and validate through live ops.
  • Perform in-depth analysis of in-game/platform economies and use quantitative insight to drive improvements in both user engagement and design.
  • Leverage data analytics, A/B testing, and in-game tools to optimize KPIs 
  • Research competitive products, complete teardowns and make recommendations.
  • Support the content team on balancing the in-game economy with a balance between engagement, revenue, and user retention.
  • Responsible for writing concise one pagers as well as accurate and detailed specs


  • Experience in product management and analytics or mobile consumer facing product, preferably in games designed for a female audience.
  • Experience in autonomous environments, ability to take the lead and drive towards product innovation
  • Self-motivated team player that brings excitement and enthusiasm to work each day.
  • Strong analytical skills and experience with data driven product design and decision making
  • Past experience with structured, hypothesis driven product improvements, rigorous metrics analysis, consumer insights and design experimentation to align product features with player motivations.
  • Experience worth with User Research teams preferred
  • Experience managing small teams
  • Strong knowledge of user engagement patterns
  • Experience with multivariate testing in web or mobile products.
  • Passion for games and strong player empathy. Ability to critically evaluate design, art and economy that influence player behavior.
  • User centric design skills
  • Strong communication and writing skills, with experience preparing and presenting decks to various stakeholders. Ability to effectively communicate both creative and technical feedback to a diverse group of stakeholders.
  • Excellent organizational skills, with the ability to juggle priorities and projects.
  • Open to feedback and thinks outside of the box.
  • Experience with predictive modeling such as linear regression and/or decision trees preferred
  • Strong SQL skills preferred