Senior Data Product Manager - Covet Fashion

Business Intelligence Burlingame, California

Design Home


Team Overview

At our Crowdstar studio in Burlingame, we believe that there is a huge opportunity in interactive entertainment products for women, and CrowdStar’s goal is to build products which engage, enrich and empower them.  

Role Overview

We are looking for an experienced Senior Data Product Manager to help drive the next generation of mobile experiences for female players. The Data Product Manager will be responsible for helping the Covet Fashion team make data-driven decisions on product features and roadmap, ultimately influencing growth, revenue and retention. This person will partner with our content team and deliver on a compelling, immersive and deeply satisfying gameplay experience.


  • Establish hypothesis, test and validate through live ops.
  • Perform in-depth analysis of in-game/platform economies and use quantitative insight to drive improvements in both user engagement and design.
  • Leverage data analytics, A/B testing, push notifications and other partner tools to drive KPIs.
  • Track performance on a daily basis, communicate daily KPIs and investigate unforeseen changes to KPIs.
  • Optimize the player experience to drive both engagement and monetization
  • Revenue forecasting.
  • Research competitive products, complete teardowns and make recommendations.
  • Support the content team on balancing the in-game economy through optimizing events and restrictions finding the balance between engagement, revenue, and user acquisition.


  • Experience in product management and analytics functions for mobile consumer-facing products in the past.
  • Strong analytical skills and experience with data-driven product design and decision making.
  • Past experience with structured, hypothesis-driven product improvements, rigorous metrics analysis, consumer insights and design experimentation to align product features with player motivations.
  • Experience with multivariate testing in web or mobile products.
  • Extremely strong SQL skills (Experience with Tableau, R, Python, PHP preferred).
  • Strong in Excel, ability to create models and simulators for free-to-play economies.
  • Strong knowledge of social networks and user engagement patterns.
  • Passion for games and strong player empathy. Ability to critically evaluate design, art and economy that influence player behaviour.
  • Strong communication and writing skills, with experience preparing and presenting decks to various stakeholders. Ability to effectively communicate both creative and technical feedback to a diverse group of stakeholders.
  • Excellent organizational skills, with the ability to juggle priorities and projects.
  • Self-motivated team player that brings excitement and enthusiasm to work each day.
  • Open to feedback and thinks outside of the box.
  • Loves games. Avid social / casual gamer.

Minimum Qualifications

  • BS/BA in quantitative fields (CS, EE, Econ, Finance); MS/MBA is preferred.
  • 3-5 years of experience in data product management/analytics.