Sr. Product Marketing Manager

Marketing San Francisco, California


Diner dash

Description

COOKING DASH, DEER HUNTER, RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and branded IP games including KIM KARDASHIAN: HOLLYWOODTERMINATOR GENYSIS: REVOLUTION, and MISSION IMPOSSIBLE: ROGUE NATION on theApp Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. We have worldwide studios in North America, Russia, China and India. Our headquarters are in the heart of the bustling financial district of San Francisco. To learn more, follow this link: http://www.glu.com/

Team Overview:

The Product Marketing Team at Glu is an experienced outbound communications group responsible for driving all marketing activities from strategy through execution. Our work inspires Glu’s games studios and central teams to deliver breakthrough experiences for players.  We are passionate about our players and always look for new ways to engage them. We value collaboration, creative risk taking, and accountability. If you have experience driving and managing UA as well as product marketing, we want to hear from you!

Role Overview:

As the Product Marketing Manager, you will work directly with Glu's game studios to drive go-to-market launch and post-launch promotional strategies for Glu's games. You will be the single owner of the overall marketing plan, and will be responsible for driving execution of the plan by collaborating with Glu studios and central teams

Responsibilities:

  • Drive the go-to-market strategy for Glu games, including planning and executing game launches and ongoing promotions
  • Take ownership of coordinating and planning all aspects of marketing ranging from PR to social to community to events to paid user acquisition by coordinating with respective Glu teams and building a holistic plan
  • Establish and assure adherence to budgets, schedules, and overall marketing plan
  • Partner with research and analytics teams to gain customer insights that inform game development
  • Regularly present go-to-market strategies and status with leadership

 

Qualifications:

  • 4-6 years of relevant product marketing experience
  • UA experience highly desirable
  • Experience working with consumer brands, preferably games
  • Strong project management skillset
  • Agency experience leading digital campaigns a plus
  • Deep knowledge of digital measurement strategies and tools
  • Comfortable working under tight deadlines
  • Self-starter and experience managing cross-functional programs
  • Ability to present and earn buy-in for projects with multiple stakeholders
  • Excellent communication and organizational skills
Life at the cutting edge of wireless technology is an exciting but demanding place to be.  Glu is always on the lookout for exceptionally talented individuals to join our team.  We reward talent, creativity, and the ability to get the job done.  At Glu, you’ll find dynamic people, a hip, forward-thinking culture, a team-oriented environment, and opportunity for advancement.  If you are interested in mobile technology and want to be a part of a team that makes the future of wireless technology happen, then Glu is for you!

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