Analytics Manager, B2B Marketing

Marketing & BD Mill Valley, California


Description

Our mission is to help people everywhere find a job and company they love. We are disrupting an industry by changing how people search for jobs and how companies recruit top talent.

As the Analytics Manager for B2B Marketing Operations, you will be responsible for program and channel measurement, data analysis and visualization, and advising cross-functional teams on how to optimize efforts to help our company accelerate revenue growth. You will work cross-functionally with sales operations and business operations to align on metrics and goals across the company.

The ideal candidate has management experience and is a hands-on operator who’s built and scaled reporting functions in a B2B marketing environment. This role is based in the San Francisco Bay Area reporting to the Director of Marketing Operations. You’ll be a key partner and advisor to the marketing, sales, finance, and executive teams, and you’ll work in an amazing culture on a high-functioning team.

The Role

  • Create executive reports, data visualizations and dashboards.
  • Work with the marketing operations and demand generation teams to track and optimize marketing funnel performance
  • Identify breakdowns in our demand waterfall; provide recommendations to mediate issues.
  • Track our overall lead-to-revenue management performance, as well as by segment and geo market.
  • Provide insight into which lead acquisition sources provide higher ROI, program influence on opportunity conversions, accuracy of opportunity stages/probability, sales and marketing funnel velocity, stage attrition and we are tracking to goals.
  • Work with sales operations and the SFDC reporting team to design actionable reports and dashboards for business owners.
  • Perform ad hoc analyses and data investigation/discovery to identify and/or explain business and marketing trends or anomalies.
  • Work cross-functionally with market research, BI and consumer marketing to acquire and deliver actionable insights to the B2B product and marketing teams.
  • Validate Lead Scoring values and define volume of Marketing Qualified Leads that are distributed to Sales teams.

Qualifications

  • Bachelor degree in finance, statistics, business, marketing or related field required
  • 5-7 years experience in revenue data analysis with specific experience analyzing B2B marketing and sales funnel performance data
  • Consulting background a huge plus
  • Experience with Salesforce and Tableau is required
  • Experience with multi-touch marketing attribution methods and reporting tools such as Marketo Revenue Cycle Analytics, FullCircle Insights, BrightFunnel, is preferred
  • Experience with SiriusDecisions waterfall reporting
  • Ability to think strategically and make recommendations and provide insights to the business based on data analysis
  • Exceptional attention to detail and a strong QA process that results in highly accurate reporting that can be trusted.
  • Strong ability to analyze quantitative data to determine tactic effectiveness, ROI and pipeline forecasting.
  • Proficiency with data visualization tools.
  • Passion and skill for leading and partnering with cross-functional teams.
  • Strong communication and problem solving skills.
  • Excellence in organization and planning - plans, organizes, schedules, and budgets in an efficient, productive manner and focuses on key priorities.
  • Proactively reaches out to peers and business owners to establish an overall collaborative working relationship.
  • Visibility to plan vs. quota - is the MQL volume sufficent.  Back model MQL volumes .. is scoring effective
  • Working with Lucy on SDR efficiency AW1 and 2

Why Glassdoor?

  • Work with purpose – join us in creating transparency for job seekers everywhere
  • Glassdoor gives back! Glassdoor is a Pledge 1% member; all employees receive 3 paid volunteer days per year
  • 100% company paid medical/dental/vision/life coverage; 85% dependent coverage
  • Equity in a late stage startup backed by top-tier VCs
  • Sunny & peaceful Mill Valley offices located right on the water
  • Walking, running and biking trails steps away from the office
  • Onsite gym and fitness classes
  • Free catered lunch; new menu daily
  • Paid holidays and flexible paid time off
  • Your choice between Mac or PC
  • Dog-friendly office (with dog-free zones if you are so inclined)
  • Free parking

Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.