Director, Customer Acquisition and Performance Media

Sales Mill Valley, California


Description

Glassdoor is looking for a quant-focused and metrics-driven individual to lead our digital media programs, which include customer acquisition, content acquisition and integration of paid/owned/earned channels. The ideal candidate will have a deep understanding of analytics tools and web-based marketing technology, and will know how to leverage data to inform everything from channel management to high-impact business strategy across the organization.  A self-starter, you like to get your “hands dirty” by staying close to the execution, while simultaneously serving as a leader and mentor for your growing team of performance media professionals.

As the business owner for digital media, you’ll be directly responsible for defining the multi-channel strategy and execution for an increasing portfolio of functions, including proof-of-concept expansion, performance model development, ROAS definition, and application of paid media in support of customer lifecycle efforts.  You’ll have a keenly analytical mind and a strong business acumen, deploying a rare combination of functional expertise and big-picture planning to help grow the company.  A good communicator, you will be able to present your work, new initiatives, and business cases to internal and external constituents, including executives.

Key Responsibilities:

  • Act as the business owner of all paid media programs. Potentially includes search, display, social, mobile, affiliates, and other networks, with applications across both B2C and B2B audiences.
  • Expert ownership of the platforms and partnerships necessary to deliver paid media at scale, inclusive of bid management, tracking and ROAS.
  • Develop and validate the business models used to support acquisition efforts, including the automation of key functions in bid management platforms.
  • Work closely with Analytics/Marketing Ops teams to ensure agreement on KPI’s, metrics, and approach to media allocation and spend.
  • Analyze areas for improvement and make change recommendations to key stakeholders (product managers and marketers) that enhance funnel performance.
  • Create dashboards and automated reports for marketing teams and other teams, as needed. Provide analysis as part of reporting cadence and develop recommendations based on findings.
  • Buy media, at scale, directly across all platforms as needed, stay close to media buying activities as team grows in the future.
  • Budget forecasting and ownership of business activities, including monthly reconciliation, estimate updating and vendor invoice approval/processing.

Key Qualifications and Requirements:

  • B.S. or M.S. degree, 7+ years experience in digital marketing, primarily focused on programmatic.  Deep, hands on expertise at delivering paid search and/or social programs at scale is a must.
  • Thought leadership: you see what could be and drive the organization there.
  • Proven track record of managing direct-reports towards personal and professional success.
  • Deep quant skills and analytics fluency.  Ability to analyze & develop complex business and marketing models for acquisition programs at scale.
  • Outstanding problem solving skills. You’re not just repeating a playbook, you’re looking at every problem with fresh eyes and digging deep for insights and solutions.
  • Exceptional common sense. You know when an output doesn’t make sense and dig in to find why.
  • Independence and proactivity. You’ll reach out to stakeholders, understand their needs, and build an analytics roadmap to drive the business forward.
  • Must have advanced experience with Google Analytics, Tableau, and Excel. SQL a plus
  • Extensive experience with bid management platforms, DSP’s, DMP’s, etc., including product changes for business requirements.  Custom bid platform work and development a major plus.
  • Experience with results tracking platform development, implementation and automation with DMP/Campaign Management Platforms to deliver ROAS positive campaigns at scale.
  • A/B & multivariate testing. Ability to deliver innovative creative for performance media
  • Knowledge of website technology a plus (HTML, CSS, JavaScript).
  • Ability to work in a fast paced environment and turn around analytics requests quickly.
  • High energy and results oriented – always looking to make improvements.
  • Strong interpersonal and presentation skills as well as demonstrated skills in fact based analysis, including the ability to persuasively present insights and recommendations to senior management.

Why Glassdoor?

  • Work with purpose – join us in creating transparency for job seekers everywhere
  • Glassdoor gives back! Glassdoor is a Pledge 1% member; all employees receive 3 paid volunteer days per year
  • 100% company paid medical/dental/vision/life coverage; 80% dependent coverage
  • Equity in a late stage startup backed by top-tier VCs
  • Sunny & peaceful Mill Valley offices located right on the water
  • Walking, running and biking trails steps away from the office
  • Onsite gym and fitness classes
  • Free catered lunch; new menu daily
  • Paid holidays and flexible paid time off
  • Your choice between Mac or PC
  • Dog-friendly office (with dog-free zones if you are so inclined)
  • Free parking

Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.