Manager, Marketing Analytics

Marketing & BD Mill Valley, California


Description

We’re looking for an individual with exceptional quantitative and analytic skills to optimize our advertising programs. You will work with Marketing, Product and Data Science teams to implement campaign requirements, manage optimization to meet business objectives, and translate performance and insights to stakeholders. You will be responsible for yield optimization on our advertising programs and building dashboards and reports to surface insights.

  • Drive product roadmap on automation and feature requirements to improve advertising program efficiency
  • Perform segmentation analyses to improve effectiveness of our advertising programs
  • Build reporting and monitoring to ensure optimal performance against targets
  • Work closely with Product and Data Science teams to drive tracking/reporting requirements and resolve discrepancy issues
  • Analyze and recommend key performance measures from campaigns to grow our ad spends with publishers
  • Develop and execute against an ongoing series of A/B tests for performance optimization
  • Partner with marketing managers to test new channels and sustain programs that grow Glassdoor’s global user base

Key Qualifications and Requirements:

  • B.S. or M.S. degree and 3+ years of experience in marketing/business analytics or yield management
  • Must have an understanding of CPM, CPC, and CPA models
  • High proficiency in Excel, conducting revenue and life-time value analysis
  • SQL query experience required
  • Experience with various reporting tools (Tableau), and web analytics (Google Analytics), etc.
  • Independent and proactive. You’ll think of new and creative ways to drive the business forward.
  • Great interpersonal and presentation skills. You are able to clearly communicate and present insights and recommendations to management.
  • High energy and results oriented. You’re always looking for improvements.
  • Experience and proven track record in a fast-paced, deadline-oriented environment

Why Glassdoor?

  • Work with purpose – join us in creating transparency for job seekers everywhere
  • Glassdoor gives back! Glassdoor is a Pledge 1% member; all employees receive 3 paid volunteer days per year
  • 100% company paid medical/dental/vision/life coverage; 85% dependent coverage
  • Equity in a late stage startup backed by top-tier VCs
  • Sunny & peaceful Mill Valley offices located right on the water
  • Walking, running and biking trails steps away from the office
  • Onsite gym and fitness classes
  • Free catered lunch; new menu daily
  • Paid holidays and flexible paid time off
  • Your choice between Mac or PC
  • Dog-friendly office (with dog-free zones if you are so inclined)
  • Free parking

Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.