Marketing Campaign Operations Specialist

Marketing & BD Mill Valley, California


Description

The Glassdoor global marketing team is looking for a dynamic player who will help our Marketing Campaign Operations team manage campaign operations for our Demand Generation team, and act as the go-to Marketo expert for the group.

You will lead the charge to ensure that all campaign operations run smoothly for our large Demand Generation team including campaign tracking, database segmentation and analysis, and other Marketo-related projects.  You will work cross-functionally with marketing programs and sales ops as an influencer on systems changes and implementations that affect our email and database operations. You will bring to the table a strong understanding of digital demand generation marketing tactics and data flows as our prospects and customers interact with our digital assets. You will provide insightful analytics to the entire team that helps us make more efficient use or our marketing database.

Glassdoor offers a fast-paced work environment, competitive compensation, excellent benefits and the opportunity work in one of the hottest start-ups in the Bay Area.

Key Responsibilities:

  • Define tracking campaigns strategies that drive the measurement of demand gen efforts, and own the roll-out of new tracking processes across all teams.
  • Work on a team that will monitor tracking for high value campaigns such as Quote Request, Trial accounts, etc.
  • Modify and improve Marketo Segmentations used for reporting, email communications, database planning, etc.
  • Oversee the lead purchase and tracking process for Cost Per Lead programs in partnership with our Marketing Operations Specialist.
  • Co-own database cleanup and enrichment projects with Sales Ops
  • Conduct in depth analysis and make recommendations for how to refine our tracking strategy, optimize the use of our database, refine our segmentations, refine our sending practices, etc.
  • Trouble-shoot marketo-related issues, and provide solutions to programs team, digital team, and email operations team.
  • Continue to build out relationships with vendors to expand Glassdoor’s database management toolset

Qualifications and Requirements:

  • Bachelor’s degree or equivalent experience
  • Excellent organization and prioritization
  • Able to manage a large database of marketing contact data
  • Self-starter requiring minimal supervision
  • Experience working with data flows through multiple sales and marketing systems
  • Strong analytic skills and ability to translate basic data sets into recommendations
  • Experience using Marketo required, Marketo certified preferred
  • Can manage external vendors for services
  • 3+ years of experience with Internet-specific tagging and tracking methodologies and their use for direct marketing analytics
  • Developing marketing performance tracking and measurement using web based tools such as Adobe Insight, Site Catalyst, Google Analytics, or Coremetrics.
  • Skilled in working with data at varying levels of granularity

Why Glassdoor?

  • Work with purpose – join us in creating transparency for job seekers everywhere
  • Glassdoor gives back! Glassdoor is a Pledge 1% member; all employees receive 3 paid volunteer days per year
  • 100% company paid medical/dental/vision/life coverage; 85% dependent coverage
  • Equity in a late stage startup backed by top-tier VCs
  • Sunny & peaceful Mill Valley offices located right on the water
  • Walking, running and biking trails steps away from the office
  • Onsite gym and fitness classes
  • Free catered lunch; new menu daily
  • Paid holidays and flexible paid time off
  • Your choice between Mac or PC
  • Dog-friendly office (with dog-free zones if you are so inclined)
  • Free parking

Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.