Associate Manager, Integrated Content and Social Media

Marketing Long Island City, New York


Description

Recipe for Success The Associate Manager, Integrated Content and Social Media will report to the VP of Communications and Social Media and be responsible for managing social media to support FreshDirect’s integrated marketing and social strategy – with a focus on the FoodKick brand. This position combines both social media expertise and editorial strategy. The candidate must consistently represent the company’s tone and drive appropriate response in each social platform. The Associate Manager, Integrated Content and Social Media must be able to work across platforms and marketing channels and demonstrate the ability to drive results in the following areas:             

  • Develop long and short-term actionable social media strategies
  • Write and schedule social media posts and interactions on all platforms
  • Create social media roundup and social media influencer and partner blog posts
  • Build on existing social media partnerships and vendor relationships to bring new social opportunities to the organization
  • Optimize content for each medium based on metrics and reporting to ensure social growth
  • Along with their manager and the VP Integrated Marketing for FoodKick, organize and lead content meetings and planning sessions. Ensure marketing team receives recaps of weekly meetings
  • Coordinate photo shoots for social media and PR/comms efforts

Key ingredients 

  • Superb copywriting skills with strong attention to detail; skilled at copy editing, grammar, and spelling
  • Active user of Pinterest, Twitter, Instagram, Facebook with knowledge of YouTube, Google + and Tumblr
  • Creativity in creating social media franchises and content based on integrated marketing calendar
  • Experience with creating and executing social media sweepstakes, including developing rules
  • Knowledge of current content marketing trends and how to incorporate best practices into our current programming
  • Provide regular analytics updates and feedback on social performance, including performing regular data-driven experiments to determine optimal strategies and tactics
  • Ability to work across departments, agencies, and customer service and collaborate with all stakeholders to deliver a unified brand voice
  • A strong understanding of and interest in editorial and ability to support Brand Copy Manager with copy needs as needed
  • Ability to think strategically and work efficiently under tight deadlines and with multiple teams
  • Bachelor’s degree (English, journalism, communications, marketing or related field), or related work experience
  • Minimum of 3-5 years of experience in social media or communications, at least 3 of which have been in digital
  • Experience working with all social platforms and Hootsuite
  • Results oriented with the ability to take feedback and prioritize in a timely manner
  • Must possess strong organization with a proven ability to multi-task and manage complexity

 

 

WARNING: Our food is processed in a facility that does not contain people who are toxic, rude, disrespectful, arrogant, egotistical, self-promoting, inconsiderate, or mean-spirited.

 

Who is FreshDirect?

FreshDirect is a food tech company and the Northeast's leading online fresh food grocer, delivering directly to customers throughout seven states, including the New York City and Philadelphia metropolitan areas, and the greater D.C. metropolitan area. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. In 2016, FreshDirect expanded its portfolio in NYC with the launch of FoodKick, an on-demand business that caters to the needs of urban dwellers with a curated selection of fresh food, alcohol, and essentials—all delivered within an hour. Launched in 2002, FreshDirect is a privately held company headquartered in Long Island City, NY. For more information, visit www.freshdirect.com or www.foodkick.com.  

 

Why choose FreshDirect?

We are an innovative Food Technology company offering an environment where you can grow a career and feed your future and have fun while doing it! Great people deserve great benefits and we go above and beyond!

 

Wait, there’s more! Check out our #workperks:

Working here is pretty much as cool as you’d imagine - lots of food, lots of energy, and a whole lot of happy hours.

  • Flexible and generous PTO plan
  • 20% discount on FreshDirect and FoodKick plus an employee at-cost food program (FD Market)
  • Thirsty Thursdays, book club, monthly birthday breakfasts, and other happy hours
  • Wellness programs like weekly meditation, yoga, and Zumba, and monthly manicures and massages
  • Monthly Lunch & Learns covering things like “The Very Best Cheese and Wine”
  • We have a 24-hour shuttle service that runs back and forth to the subway
  • We offer up to $5000 per hire as a referral bonus
  • Summer barbecues and and annual company picnic for friends and family

 

Click to explore careers and life @ FreshDirect - https://tinyurl.com/Life-FreshDirect

 

Learn more @FreshDirect on Twitter, Instagram, Facebook, YouTube! 

 

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER, FreshDirect does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, FreshDirect will not discriminate against any applicant or employee because he or she is disabled, a disabled veteran, or a veteran of the Vietnam era, provided he or she is qualified and meets the requirements established by FreshDirect for the job.