Associate Manager, Private Brands

Merchandising Long Island City, New York


Recipe for Success The Associate Manager, Private Brands will support with the Private Brand Team, managing self-manufactured and Private Brand goods post launch. In addition to identifying and pursuing cost savings opportunities, the position will lead promotional plan development, supply chain optimization, and extension/discontinuation plans for the current assortment among other day-to-day management activities.

  • Manage the Private Brand program launch process including business case development, sourcing, sensory (leveraging monadic, paired, or triangular evaluation tactics), selection, and positioning
  • Develop and maintain benchmarks that will determine program success as a result of ongoing analysis; utilize data to develop tactics and forecast results
  • Work cross-functionally with Category Merchants, Marketing, Purchasing, Nutrition, Food Safety, and Legal teams to launch FreshDirect Private Branded products
  • Liaise with external and internal agencies to ensure packaging design, form, and function aligns with brand guidelines and strategy
  • Plan and project manage Private Brand launches with cross-functional partners to ensure flawless and timely on-shelf execution (considering site experience, etc)
  • Work with Food Safety and Quality Assurance teams to make sure all product and vendor specifications, audits, and certifications are collected and up to date
  • Develop product specifications for approved formulations (including custom) to clearly define product quality in a given category
  • Evaluate the latest market trends, technologies, and methodologies to determine relevancy for FreshDirect Private Brand business


Key ingredients 

  • Financial acumen and analytical skills / Budget-management skills and proficiency / previous P&L experience
  • Proven ability to be creative, resourceful, pro-active and innovative
  • Strong writing, presentation, and communication skills
  • Comfortable juggling and coordinating multiple projects across several key channels simultaneously
  • Must be detail orientated with optimal organizational skills; with a focus on teamwork, project management and follow-up
  • Must possess leadership qualities, negotiation skills and be open minded with the ability to lead projects from concept to completion
  • Demonstrated ability to establish and maintain strong relationships with internal and external stakeholders
  • Ability to autonomously create and track progress in an ambiguous fast paced environment
  • Previous experience with Business Objects and Workfront or like Project Manager tool a plus


WARNING: Our food is processed in a facility that does not contain people who are toxic, rude, disrespectful, arrogant, egotistical, self-promoting, inconsiderate, or mean-spirited.


Who is FreshDirect?

FreshDirect is a food tech company and the Northeast's leading online fresh food grocer, delivering directly to customers throughout seven states, including the New York City and Philadelphia metropolitan areas, and the greater D.C. metropolitan area. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. In 2016, FreshDirect expanded its portfolio in NYC with the launch of FoodKick, an on-demand business that caters to the needs of urban dwellers with a curated selection of fresh food, alcohol, and essentials—all delivered within an hour. Launched in 2002, FreshDirect is a privately held company headquartered in Long Island City, NY. For more information, visit or  


Why choose FreshDirect?

We are an innovative Food Technology company offering an environment where you can grow a career and feed your future and have fun while doing it! Great people deserve great benefits and we go above and beyond!


Wait, there’s more! Check out our #workperks:

Working here is pretty much as cool as you’d imagine - lots of food, lots of energy, and a whole lot of happy hours.

  • Flexible and generous PTO plan
  • 20% discount on FreshDirect and FoodKick plus an employee at-cost food program (FD Market)
  • Thirsty Thursdays, book club, monthly birthday breakfasts, and other happy hours
  • Wellness programs like weekly meditation, yoga, and Zumba, and monthly manicures and massages
  • Monthly Lunch & Learns covering things like “The Very Best Cheese and Wine”
  • We have a 24-hour shuttle service that runs back and forth to the subway
  • We offer up to $5000 per hire as a referral bonus
  • Summer barbecues and and annual company picnic for friends and family


Learn more @FreshDirect on Twitter, Instagram, Facebook, YouTube! 


Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER, FreshDirect does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, FreshDirect will not discriminate against any applicant or employee because he or she is disabled, a disabled veteran, or a veteran of the Vietnam era, provided he or she is qualified and meets the requirements established by FreshDirect for the job.