Director, Digital Media Strategy & Execution (Chicago/Hybrid)

Marketing & Digital Experience Chicago, Illinois


Description

Work. Serve. Thrive.

Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.

Feeding America is the nation’s second largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

Learn more about Feeding America here.

This position is based out of Feeding America’s new office location in the heart of downtown Chicago. At Feeding America, we believe in offering a flexible work environment. Employees can be in the office an average of 2-3 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day “work anywhere” program during the course of each calendar year that can be combined with PTO and/or holidays.

The Opportunity

The Director of Digital Media Strategy and Execution contributes to the vision of an America where no one is hungry by enabling Feeding America National Office (FANO) to connect and deepen relationships with individuals experiencing food insecurity, supporters (donors, advocates, volunteers), policymakers and the public.

Salary Range: $103,000 to $130,000+ Based on Experience

Responsibilities:

  • Lead development, execution, measurement, and optimization of a full funnel paid digital media strategy to support FANO strategic priorities and imperative and accelerate growth of unrestricted fundraising revenue.
  • Collaborate across the Marketing and Digital Experience team to integrate paid digital media into multichannel marketing, digital marketing, and fundraising campaigns, including testing, and measuring the impact of integration.
    • Define media measurement framework for evaluating performance and implement the framework to create consistency and accountability against FANO strategic priorities, imperative, revenue target and department objectives.
    • Establish fundraising revenue target for paid digital media channels and ensure the paid digital media plan supports fundraising goals to achieve the revenue target and acquire, cultivate, retain, steward, and diversify donors.
    • Lead a small, talented hybrid team to support their professional development by understanding of individual career goals and coaching for success, both in terms of achieving performance goals and building leadership competencies.
    • Build, manage and oversee relationships with digital media agencies, engage with digital creative production agencies and participate in regular reviews of provider portfolio, in collaboration with department leadership.
    • Develop and manage paid digital media expense budget, in coordination with departmental leadership, to support needs for digital media placements, production and measurement, both in terms of financial and non-financial success.
    • Oversee planning and optimization of paid digital media spend and channel mix across search engine marketing (SEM), programmatic media, loyalty, and third-party platforms, paid social and emerging media channels.
    • Identify, evaluate, and share emerging trends, tactics, insights, opportunities, and threats related to digital media and data privacy to educate peers; inform FANO approach; elevate top practices; and influence strategic planning.
    • Serve as a member of the Extended Department Leadership team, including participating in strategic planning in partnership at the department level and in collaboration with neighboring departments with whom we share objectives.
    Required Experience and Qualifications:
       Must Have:

    • 10+ years of experience in progressive digital paid media roles, including experience in a media agency and with data-driven, performance media, associated tech, and planning across media channels
    • Comfort working in a collaborative environment and serving as a thought partner to cross-functional teams with willingness to be agile to organizational change and with strong written and verbal communication skills
    • 4+ years of experience managing a team, including aligning team members and their time to support strategic priorities, leading, and developing a team to achieve impact, while maintaining productive relationships
    • Experience managing media, marketing and/or creative agency relationships and budgets, including developing a lead conversion strategy, digital media advertising and execution
    • Strong measurement, analytic and data interpretation related to paid digital media and digital marketing, with keen understanding of media analytic tools used to drive media performance optimization 
    • Innovative, growth mindset with excellent problem-solving capabilities, comfort and passion for learning new skills and proactively seeking new insight, and a strong desire to develop as a leader
       Preferred:
    • Paid or volunteer experience in a non-profit organization
    • Experience with paid media as part of a digital fundraising program
    • Experience with web content management (Drupal) and fundraising systems (EveryAction)
    Foundational Requirements
    • Mission Focused: Demonstrates a commitment to Feeding America’s mission through work and action. Is committed to people keep people facing hunger at the center of our work and strives to translate this commitment into action on a daily basis. Willing to advocate for people facing hunger and serve as an ambassador for Feeding America inside and outside of work.
    • Embraces Equity, Diversity and Inclusion: Demonstrates a personal commitment to valuing different background and life experiences through word and action. Takes personal actions to build an inclusive culture that ensures everyone can fully contribute based on their unique talents, skills and perspectives and feels welcomed and valued. Commits to driving equitable solutions to address root cause issues by incorporating an equity framework in their daily work.  Committed to continuous personal EDI development.
    Required Leadership Competencies:
    • Translates Strategy to Operational Goals: Develops projects that support the execution of strategic initiatives. Translates department strategy into SMART project goals and deliverables for teams and individuals. Cascades strategies and goals to all team members.
    • Coaches and Develops Talent and Teams: Regularly allocates time to developing people and teams, including building direct reports’ mentoring and coaching skills. Seeks opportunities to place, stretch, grow, and promote talent. Provides specific, behavioral feedback to direct reports and others throughout the year so they know what to keep doing and how they can improve. Ensures employees have on-the-job opportunities to use skills acquired via developmental activities. Actively participates in recruiting, performance, development, and compensation decisions for direct reports.
    • Continuously Improves: Pursues opportunities to identify new ideas, scan for best practices, share learnings, and drive continuous improvement. Analyzes current practices, policies, and procedures to find areas for improvement and apply best practices. Reinforces a data-driven, learning, and innovation-focused mindset across the organization through persistent inquiry for and sharing of external practices. Gives others latitude to test new ideas and learn from the experience.
    • Collaborates Internally and Externally: Leads cross-functional work groups and is regularly sought out to work collaboratively on problem-solving teams. Networks and fosters relationships with external partners to achieve long-term mutually beneficial outcomes. Promotes constructive conversations that challenge ideas and consider alternative points of view about issues and options. Models positive engagement in resolving conflict and elevates a focus on mission and what is best for the people we serve. Avoids finger-pointing and preserves others’ reputations, even in challenging situations.
    • Leverages Functional Expertise: Applies extensive functional expertise to diagnose challenges and root causes to complex, organization-wide problems. Provides colleagues with sound functional guidance and influences others to embrace leading practices for the benefit of Feeding America. Prioritizes building employees’ functional acumen and helps team stay abreast of leading practices in their field.
    Feeding America recognizes and values diversity.  Our goal is to attract, develop, retain, and promote a talented diverse workforce where all employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences. We intentionally seek out diverse perspectives and skills on our teams, knowing that it makes us stronger as an organization and better equipped to serve our neighbors in need. We encourage individuals from historically under-represented communities and individuals with lived experience of hunger to apply.