Affiliates & Partnerships Executive

Affiliation Shanghai, China


Description

Key Responsibilities 

·       Cultivate and source new online partnerships and business development opportunities to drive traffic and new customers within China

·       Manage, develop and optimise existing affiliate relationships in line with global best practices

·       Take ownership of all mid and long-tail partnership management by developing and implementing a host of customised and compelling campaigns (email newsletters, blog posts, branding promotions and banners)

·       Support the annual Farfetch promotional calendar with appropriate affiliate marketing activities in line with COS goals

·       Coordinate communications to affiliate partners, working alongside the international teams and the design team to ensure smooth campaign launches

·       Monitor affiliate feeds & work closely with the technical team to improve processes

·       Analyse all affiliate & partnerships activities to understand the detailed performance and effectiveness of each campaign

·       Update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimise

·       Assist with all other Performance Marketing projects as necessary

Who you are

·       Demonstrable passion for ecommerce marketing and affiliates, with at least 1 or more years working in affiliate marketing
·       Proven track record of running successful & efficient affiliate campaigns
·       Must have excellent analytic and problem solving skills with an intermediate/advanced knowledge of excel
·       Excellent verbal and written communication skills
·       Confident in Google Analytics, affiliate network interfaces & product feeds
·       Passion for building strong relationships

·       Demonstrable interest for the wider ecommerce market and the knowledge of other online marketing channels and their interactions with affiliates
·      A flexible, approachable, can-do attitude
·      Commercially focused and driven
·      Ability to work towards KPI’s and manage budgets
·      Ability to work to deadlines in a fast paced environment