Data Analyst - Store of the Future

Data & Analytics London, United Kingdom


The role:


Data, and the value of the insight is one of the core pillars of the Store of the Future value proposition for both the brands and boutiques and to Farfetch. We are looking for an experienced Data Analyst to provide business reporting, strategic and tactical insights as well as key recommendations to measure, track and improve key omnichannel customer and retail KPIs.


What you’ll do:


  • Develop new KPIs to track and measure customer and retail metrics associated with Store of the Future projects.
  • Analyse available data and generate recommendations based on insights to drive commercial successes
  • Develop dashboards to present insights and in visually impactful ways tailored to the audience for which they are intended.
  • Work with multiple data sets to prepare, cleanse and manipulate client data for use in the SoF products. 
  • Work closely with brand and boutique partners to translate their data requirements into actionable deliverables and forward planning for the Store of the Future roadmap.
  • Work with Retail Operations teams to implement data collection and cleansing initiatives as necessary to build out data structures.
  • Implement new reporting tools to facilitate omnichannel customer analysis.


Who you are:


  • Relevant degree (specialism in mathematics, economics, strategy or marketing)
  • Experience in customer-centric role is a must ideally within in the consumer retail sector
  • Solid analytical background in at LEAST one of the following areas: propensity modelling, customer profiling & targeting, campaign reporting, targeting models, retention & churn prediction.
  • Excellent communication skills and ability to present complex data clearly to senior managers across the business.
  • You have technical skills for processing and analysing large amounts of data:
    • Excel (required)
    • SQL (required)
    • Web analysis tools, such as Google Analytics (preferred) and Adobe Omniture
  • Experience working with data presentation tools such as Tableau, Looker
  • Works independently in a structured manner
  • Excellent Excel skills and report writing skills adapted to the audience at every level of the organisation
  • An interest in luxury fashion
  • Flexible with the ability to multi-task
  • Additional experience in any of the following: online marketing, the luxury consumer sector, customer strategy would be advantageous
  • Line management of junior analysts