Product Analyst

Data & Analytics Lisbon, Portugal


Description

The role

We are looking for a problem solver who can help us understand customer behavior and analyze business issues. You will help to build a holistic view of Farfetch customers across devices, channels, and interactions. You will make recommendations, backed up by sound business acumen and data, all of which will add value to the business and enable stakeholders to make informed decisions. You will use your story-telling skills to express complex analytical results in a clear, concise manner which emphasises the ‘so what’ of your findings and enables stakeholders to take positive action.

You will be working within the Acquisition & Engagement vertical to help us understand how to increase and improve engagement of prospects in order to convert them into Farfetch customers.

What you’ll do
  • Work on key strategic projects and ad-hoc analysis to influence priorities, inform product development efforts, optimize customer experience on Farfetch.com, and measure the impact of the work done by the Product and Engineering teams;
  • Be responsible for creating and maintaining automated dashboards to measure KPIs and perform data validation;
  • Provide thought leadership in hypothesis development efforts, run A/B and multivariate tests, analyze results using statistical analysis, and make recommendations for next steps;
  • Work with the BI team to create tracking requirements for new features/pages;
  • Add value to requests from business leaders and build reporting logic that will produce analytical measures to tell the story of what is happening in the business. This will require a strong understanding of business processes and data flows;
  • Build great relationships with your business stakeholders and other analytics teams - influencing business KPIs, roadmaps and prioritization;
  • Create and support customer analytics models to understand customer online behavior;
  • Identify and champion improvements in our capability, such as data developments, best practices, and L&D;
  • Support data quality initiatives to ensure that our data is accurate and easy to access;
  • Work in an agile fashion, and deliver on time and accurately

Who you are
  • Able to demonstrate strategic thinking and a strong analytical mindset;
  • Experienced in data analytics or can demonstrate similar;
  • A graduate of a Bachelor of Science program or a higher level post-secondary educational program in Computer Science, Math, Engineering, Operation Research, or quantitative disciplines (desired);
  • Experienced in leveraging data and analytics to solve real-world problems and create new solutions;
  • An individual that can change directions quickly to respond to new information and changing circumstances;
  • A team player that cares about the people that work around you. You want to help mentor more junior members and help foster a great team culture.
  • Highly skilled in Excel and SQL;
  • Experienced in marketing analytics and are familiar with digital marketing channels (desired);
  • An excellent communicator with presentation skills, both verbal and written;
  • Fluent in English, both written and verbal;
  • Experienced with BI and data visualization tools (e.g., Looker, Tableau, etc.) is preferred;
  • Knowledgeable in web development (e.g., HTML, Javascript, etc.) is a plus