Performance Marketing Manager - Display

Customer Marketing London, United Kingdom


The role:

This is a great opportunity to join our fast-growing and diverse digital team at a stage where you can really make a difference.

This is an ideal chance for a performance marketer to work in digital acquisition (Display). You will be surrounded by talented digital marketing professionals that will help drive strategic thinking and help you become a true expert in your field.

What you’ll do:

  • You will be working with the Senior Manager of Display & Paid Social, to support delivery on the overarching objectives of the channels, & the wider Performance Marketing Team
  • You will develop a global Display strategy & roadmap for the Display channel, leveraging audiences, creative & tech to deliver personalized display campaigns across various media platforms
  • You will be responsible for a large portfolio of in-house Display campaigns (Retargeting & App marketing) spanning multiple markets, languages, and networks, from conception to execution, optimizing & reporting
  • You will own & build relationships & roadmaps with our Key Display Media Partners to ensure we are at the forefront of the industry, pushing the boundaries in automation and innovation of the channel
  • You will adopt & apply a ‘test and learn’ approach to all Display activity
  • You will seamlessly integrate the Display Performance strategy into the overall marketing plan and share learnings and best practice guides with key stakeholders across the business
  • You will drive independent optimisation plans through a data-driven approach & customer-centric lens
  • You will be the Farfetch expert on all things Display (DR focused) and build a best in class team to support you

Who You Are:

  • You have 5+ years’ work experience in a Display - Direct Response role
  • You have a proven track record of managing end to end, large scale Display campaigns
  • You have an adept knowledge of the following platforms; GDN, GA, Appsflyer etc
  • You have strong data, analytical & problem-solving skills with keen attention to detail
  • You have led projects focused on automation & innovation of the channel
  • You have advanced Excel and PowerPoint skills;  SQL, Tableau, and Looker would be a plus
  • You have a passion for eCommerce, & leveraging technology to solve problems
  • You have had experience managing a team & are a dedicated team player
  • You are flexible and collaborative with the ability to work in a fast paced environment
  • You are dynamic in approach, showing initiative and interest to support ad-hoc tasks
  • You will be driven, dynamic, forward thinking, innovative and agile; and be comfortable working in a fast-paced, adaptable environment