Digital Campaign Manager

Customer Marketing Shanghai, China

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The Role

Planning, management, execution, reporting and summary Performance Marketing campaign on digital channels.
Design appropriate campaign tactics, execution plan and goals with different ways for target audience.
Negotiate and liaise with vendors, and agency to develop and execute the campaigns with effective budget allocation.
Coordinate with internal functions (legal, finance, production, marketing) to make campaign alive on schedule.
Set up post campaign measurement of campaign effectiveness, including integrated solutions ROI and KPIs.

Qualifications

BS/BA degree, MS/MA/MBA preferred.
Excellent communication skills in Chinese and English is critical, both verbal and written.
5 years’ experience in Digital Marketing, be familiar with China Digital Media industry
Experience formulating campaign plan including analysis, objective, media plans, audience tactics and messaging.
Proven capability to successfully manage multiple campaigns running at the same time.
Strong ability in analysis and fact-based decision making.
Experience working with/for luxury or fashion brands, or internet platform or EC platform is a plus
Ability to work alongside all internal groups (legal, finance, production, marketing)
Must be a self-starter and results driven

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