Digital Campaign Manager

Customer Marketing Shanghai, China


Description

The Role 

  • Planning, management, execution, reporting and summary Performance Marketing campaign on digital channels.
  • Design appropriate campaign tactics, execution plan and goals with different ways for target audience.
  • Negotiate and liaise with vendors, and agency to develop and execute the campaigns with effective budget allocation.
  • Coordinate with internal functions (legal, finance, production, marketing) to make campaign alive on schedule.
  • Set up post campaign measurement of campaign effectiveness, including integrated solutions ROI and KPIs.

Qualifications

 

  • BS/BA degree, MS/MA/MBA preferred.
  • Excellent communication skills in Chinese and English is critical, both verbal and written.
  • 5 years’ experience in Digital Marketing, be familiar with China Digital Media industry
  • Experience formulating campaign plan including analysis, objective, media plans, audience tactics and messaging.
  • Proven capability to successfully manage multiple campaigns running at the same time.
  • Strong ability in analysis and fact-based decision making.
  • Experience working with/for luxury or fashion brands, or internet platform or EC platform is a plus
  • Ability to work alongside all internal groups (legal, finance, production, marketing)
  • Must be a self-starter and results driven