Lead Digital Marketing Analyst

Analytics London, London


Working across all of the global markets, we make sure Farfetch remains high and mighty with both new and existing customers; all the while setting the brand apart from our competitors and making sure we're always one step ahead of the curve.

About the role:

We have a phenomenal opportunity for you to join us in the Marketing Analytics team driving growth and optimization across key marketing channels in Farfetch. You will have the challenge to take ownership of analytics for SEO, Editorial, CRM, Push and App. This is an exciting and rare chance to work in a fast-pace environment taking our marketing to the next level.


We are looking for a highly numerate person who is excited to solve business problems by working with big data, interpreting numbers, and consulting with channel leads on translating insights into real actions and solutions based on commercial objectives. This is a role for someone who is self-driven, independent, and wants to drive significant impact on Farfetch´s topline.


What you’ll do:

  • Ownership of business critical analytical projects that involve analysing complex marketing datasets in order to produce insights and models that drive strategic decisions
  • Lead and manage a small team and ensure each individuals success and development
  • Liaise with key business partners to identify key questions and manage expectations
  • Work closely with the team and business partners to scope, design, develop, and implement a variety of analytical projects, including:
  •    Profound channel analysis to drive strategic decisions
  •    Reporting and understanding drivers of business performance
  •    Finding innovative ways to understand attribution
  •    Championing test and learn
  •    Quantifying and challenging hypotheses and assumptions
  • Ensure robust statistical and data methods are used to build analyses across the team
  • Improve efficiencies and automate analysis to ensure focus is on new value-add analysis
  • Challenge your team and business partners in meetings to encourage healthy debate and stimulating discussions
  • Continuously learn and raise the bar for quality and rigour of work across the team


Who you are:

  • You have proven analytics work experience, with experience of digital marketing analytics including SEO
  • You have experience with digital marketing channels and analytics experience in lifetime value, attribution, experimentation, channel analysis, cohort analysis, etc.
  • Experience leading and managing a team of analysts, with strong people development skills
  • You have working ability with SQL & Excel
  • Knowledge of Python, R, or similar preferred
  • Degree in statistics, mathematics, computer science or related field from a leading university
  • Knowledge of advanced statistical methods including data mining, predictive modelling, web analytics, and reporting technologies.
  • Highly confident in dealing with ambiguity and scoping work with keen attention to detail
  • A flexible, approachable attitude with good problem solving skills
  • Excellent verbal and written communication skills


We can’t wait to receive your application. But before you send it to us, here are some helpful tips to make sure your application is as strong as it can be.


  • Have you set out why this role is a good match for your career aspirations and that you have the skills and experience required? We want you to be as clear about your future ambitions as we are and whilst we encourage people to learn, develop and grow, you will need to hit the ground running.
  • Have you checked spelling and grammar? We have high standards and you don’t want to miss out because of something as easily correctable as a typo.


We are committed to equality of opportunity for all employees. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.