Marketing Analyst

Marketing Data & Analytics London, United Kingdom


About the department:

Consisting of more than 100 people split across 10 teams, we look after both digital and brand marketing. We're a team of experts across Performance Marketing, SEO, CRM, Customer, Analytics and Data Science, Advertising Sales, Editorial, Online Communications, PR & Brand Events and Creative.


Working across all of the global markets, we make sure Farfetch remains high and mighty with both new and existing customers; all the while setting the brand apart from our competitors and making sure we're always one step ahead of the curve.


About the role:

Are you looking for an exciting challenge? This is a phenomenal opportunity to join us in the Marketing Analytics team driving growth and optimization across Farfetch’s channels. You will have the exciting and rare chance to work in a fast-pace environment taking our business to the next level.
We are looking for a highly numerate person who is excited to solve business problems by working with big data, interpreting numbers, and consulting with channel leads on translating insights into real actions and solutions based on commercial objectives. This role is or someone who is self-driven, independent, and wants to drive significant impact.

You will have the opportunity to embrace working in a fast-paced environment balancing tactical needs whilst driving strategically for a long term solution. You will grow technically by embracing new technologies and analytical techniques to solve complex problems, alongside gaining in-depth knowledge of business channels and driving value in these channels using data.

What you’ll do:

    • Ownership of business-critical analytical projects that involve analysing complex datasets in order to produce insights and models that drive strategic decisions
    • Work closely with your manager, team and business partners to scope, design, develop, and implement a variety of analytical projects, including:
      • Profound analysis to drive strategic decisions
      • Reporting and understanding drivers of business performance
      • Marketing channel performance deep-dives and optimisation
      • Championing a test and learn approach
      • Challenging our thinking around marketing channel attribution and the resulting impact on allocation of marketing spend
      • Quantifying and challenging hypotheses and assumptions
    • Use robust statistical and data methods to build analyses
    • Improve efficiencies and automate analysis to ensure focus is on new value-add analysis
    • Challenge your team and business partners in meetings to encourage healthy debate and stimulating discussions
    • Continuously learn and raise the bar for quality and rigour of your work

    Who you are:


    • Degree in statistics, mathematics, computer science or related field from a leading university
    • You have analytics experience in customer insights, lifetime value, attribution, experimentation, channel analysis, cohort analysis, etc.
    • Knowledge of statistical methods including data mining, predictive modelling, and reporting technologies.
    • You have working ability with SQL & Excel
    • Knowledge of Python, R, or similar preferred
    • You have proven analytics work experience
    • Highly confident in dealing with ambiguity and scoping work with keen attention to detail
    • A flexible, approachable attitude with good problem-solving skills
    • Excellent verbal and written communication skills