Senior SEM Executive

Customer Marketing London, United Kingdom


Description

The Role:

We are looking for a Senior SEM Executive with a proven track record in Paid Search to support managing the performance marketing campaigns for Farfetch. This is a great opportunity to join our fast-growing and diverse digital team at a stage where you can really make a difference.

This unique role will be suitable for someone who has been working in digital acquisition (Paid Search) for around two to three years.


What you'll do:
  • Manage large Paid Search campaigns (Adwords, Bing …) spanning multiple markets and languages, from conception to execution
  • Get stuck into the nitty gritty parts of SEM, such as writing ad copy and identifying new keywords
  • Work with a team of developers to automate marketing processes and scale up our campaigns (Adwords scripts, in-house solutions,…)
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve profitable growth in Paid Search campaigns
  • Update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimise all campaigns
  • Drive independent optimisation plans through analysis of data sets
  • Adopt a continual ‘test and learn’ approach to all performance marketing activities
  • Assist with all other Performance Marketing projects as necessary

Who you are:
  • Demonstrate a passion for ecommerce marketing with few years’ experience in Paid Search.
  • Proven track record of running successful Paid Search campaigns (from conception to execution)
  • You will have analytical experience in a commercial context, being an expert in SQL, BigQuery and Excel (experience with Python/R would also be a bonus but not essential)
  • Relentless attention and focus on the detail
  • Exceptional problem solving, quantitative and analytical skills with practical experience
  • Ability to analyse and draw insights from large data sets
  • The ability to clearly articulate complex challenges and solutions
  • Excellent verbal and written communication skills
  • A flexible, approachable attitude
  • Ability to work to deadlines in a fast paced environment
  • A dedicated team player