Brand Planner

Planning New York, New York


Description

Brand Planner

There’s a reason people love their favorite brands; and that makes you wonder. Why? How? When? What about the brand gained affinity from this person? And why did the person choose this brand over that?

We’re EP+Co and we’re looking for a Brand Planner. Someone who will work with Creative and Account partners to discover brand truths and consumer insights that translate into brand and business strategy, and inspiring creative briefs. The ideal candidate has an inquisitive mind and can develop informed points of views to manufacture success for our clients. Think you have what it takes? Let’s talk.

What We Expect:


  • Work with the Planning Director and clients to provide strategic thought leadership and business acumen both within and beyond the communications process
  • A process-driven approach to strategy, and the ability to craft Briefs and POVs that build client trust, respect, and relationships
  • Can think “big picture” ideas and granular in the same day, maybe the same hour
  • Collab with research teams to define research objectives
  • Ability to analyze the research and use it to develop presentations that feature insights that will spark the brains of the creative teams
  • Understands what researching and solving ad hoc problems means

Required Experience:

  • 2-4 years of relevant experience with an agency, ideally with previous role of junior to mid-level brand planner
  • A sense of the digital world
  • Skills in quantitative and qualitative research that lead to creating insights that align with the Clients’ marketing initiatives
  • Communication skills that convey ideas in a clear and concise manner