Social Media Manager

Content and Social Greenville, South Carolina


Description

EP+Co is seeking an experienced Social Media Manager who is passionate about social media and content creation.  As a Social Media Manager, you will work as part of a cross-functional team to develop, manage, and execute brand communications.

 Key Responsibilities:  

  • Partner with creative, strategy, and account to develop and optimize social media strategy and content for integrated marketing campaigns.
  • Evaluate current and emerging efforts on social channels, including new channel and handle launches, marketing initiatives and consumer outreach effort
  • Utilize social listening tools to generate insights and summarize insights and conversations to create actionable, client-facing reports
  • Partner with strategy and analytics teams to create regular reports tracking both community engagement against established goals/metrics on our owned channels
  • Perform daily QA checks of platforms to escalate any issues to brand and troubleshoot with vendors/platform contacts for resolution
  • Create and maintain content calendars and publish on schedule as agreed upon with client. Make optimizations to content calendar based on community engagement
  • Regularly monitor and assess user activity across brand pages and respond or escalate as needed, partnering with brand marketing and customer service teams. Foster a positive community and add value to users.
  • Work with integrated agency and client teams to create, maintain and update moderation guidelines and house rules. Enforce Community Guidelines as defined on platform.
  • Partner across agency to integrate social with other tactics

 

Required Experience:

  • 3+ years of professional marketing experience, ideally managing social communities.
  • Strong understanding of social media communities and marketing approaches, and strong working knowledge of social media platforms
  • Excellent organizational, planning, and time management skills; ability to prioritize daily activities and multi-task
  • Excellent writing skills and understanding of effective and compelling communication for social networks
  • Optimistic individual who thrives in a dynamic, collaborative environment, and can overcome challenges with a positive, solution-oriented attitude