Programmatic Sales Manager

Ad Sales/National Sales/Sales New York, New York


About Your Role:

 

As Programmatic Sales Manager, you will be responsible for driving programmatic and data-driven revenue across all of Dotdash's websites (Verywell, The Balance, Lifewire, The Spruce, ThoughtCo.) through Private Marketplace (PMP) and/or Programmatic Direct channels.

About Your Contributions:


  • Collaborate with internal operations, technology partners, sales and marketing to create and deliver high-value audience segments
  • Be a liaison to Dotdash's direct sales team on sales calls and help pitch data-focused ad products within larger RFPs and sponsorship opportunities
  • Compile deal reporting to track spend, trends and analyze performance on all PMP deals
  • Prospect, Present, Negotiate, Close and Assist on execution of programmatic sales programs
  • Evangelize Dotdash's unique audience and programmatic offerings to holding companies, agencies, trading desks, DSPs and brands

 

About You:

 

  • 2 years in programmatic sales/digital sales planner/yield management industry
  • Experience working for or closely with data management platforms (DMP), data exchanges, ad networks, demand side platforms (DSP), agency trading desks or supply side platforms (SSP) and ad servers
  • Strong knowledge of programmatic and data-focused pricing models and market trends
  • Understanding of all variations of programmatic publisher products (programmatic guaranteed, header bidding, etc.) and DSP technology

About Us:

 

Dotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the fastest-growing publishers online, and its brands are the fastest-growing in their respective categories. Dotdash brands include Verywell, The Spruce, The Balance, Lifewire, ThoughtCo, and the soon to be launched TripSavvy.