People.com Weekend SEO/Growth Senior Analyst
People.com is seeking a dynamic Weekend SEO/Growth Analyst to elevate our entertainment content. Your role involves conducting thorough keyword research for weekend follow-ups, optimizing articles in collaboration with our editorial team, and meticulously tracking content performance against competitors. With 3-5 years in digital marketing and a profound understanding of SEO, Google News, and data visualization tools, you'll be pivotal in enhancing our online presence and audience engagement. The rate for this role is $45-$50 per hour.
About Your Contributions:
- Conduct keyword research to identify relevant opportunities for weekend story follow ups or breakouts
- Work with editorial teams to optimize stories, including title, meta, and article specific optimizations.
- Track the performance of weekend content and make recommendations for improvement relative to competitors.
- Track competitors to ID any new creates we have missed or should begin writing asap
About You:
- 3-5 years in a digital marketing role with considerable exposure to SEO and editorial processes
- Has experience working with entertainment news, and stays up to date on Hollywood celebrity and entertainment news
- Strong understanding of the latest strategies and tactics in the SEO space
- Strong understanding of Google News best practices and optimization strategies
- Strong understanding of analytics and data visualization tools, such as Looker, Google Analytics, and Excel/Google Sheets
- Experience working with editorial teams
- Program management experience and ability to manage multiple projects
- Experience collaborating with cross-functional teams on strategy development and execution
- Excellent verbal and written skills
- Excellent presentation skills and knowledge with current presentation software tools