Director, Analytics

Strategy Toronto, Ontario


Director, Analytics

The Director, Analytics will pair their considerable digital marketing experience with skills in data collection and analytics to deliver valuable insights and evidence-driven strategy for our internal teams and respective clients. In this role, you will be driven to find ways to solve complex challenges that may involve creative, strategic, technical and analytical aspects. You must have experience in finding and applying data-driven insights to lead business and marketing strategy. You will be a strong and confident communicator, who is adaptable to many different levels of data availability, analytics maturity, approaches, and toolsets.

The role will also be responsible for application of analytics best practices to ensure exceptional quality and operational efficiency both interally and aross the client portfolio. The ideal candidate will be competent in prioritizing and working with little supervision. They will be self-motivated and trustworthy. You’re a problem-solver, solution creator, and you get things done the right way. You thrive when faced with a challenge and you rise to the occasion while having fun along the way. You are highly organized and flexible. You are detail oriented and work with a high degree of accuracy. You have excellent oral and written communications skills and have the ability to multi-task and meet changing deadlines.

In this role you will:

  • Work directly with clients, team members and senior leadership to develop analytics strategy
  • Improve profitability and drive revenue for clients through creating effective KPIs and optimization of metrics that affect them
  • Guide the development of key processes by supporting, prioritizing, defining, and gathering needs for the cross-functional projects; convert this data into business narratives for areas of development
  • Lead analytics on projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis and data mining
  • Ensure the integrity of analytics data by ensuring policies around data governance and working with agency and client teams to provide tools and training
  • Consult with digital team leaders to identify new tools and opportunities to increase business results
  • Drive strategy for customer acquisition and customer conversion by developing models, forecasts, and analyses that are based on previous activity and benchmark data
  • Interpret analytical findings and/or recommend an approach and solution(s) that are relative to the strategic objectives of the project, company, and stakeholder needs
  • Use advanced analytics techniques on large data sets for the purpose of delivering ad hoc analyses and insights; formulate analytics-enabled solutions in an online advertising environment
  • Facilitate and perform consistent and reliable data collection, utilizing primary and secondary research methods; perform analysis for testing, targeting, creative and offers
  • Create post campaign reporting that not only highlights results but also delivers actionable insight, opportunies for optimization, and provides a comprehensive ‘strory’
  • Manage and provide direction to analytics team including development of analytical skills and validation of analysis and results
  • Collaborate with client and srategy team to proactively identify client analytics opportunities
  • Lead presentation of business analysis results and recommendations to senior client management and key business stakeholders

You Must Have:

  • Curious, self-starter, works independently and within a team environment
  • Undergraduate degree in social sciences, business, computer science, mathematics or related quantitative discipline, Post Graduate degree is an asset
  • 7+ years analytical experience: strong presentation skills, flexible, adaptable, resourceful, assertive & proactive, able to simplify and package complex ideas for presentation
  • Deep knowledge of digital, social and mobile marketing principles within the context of broader mass communications
  • Proven experience in using analytics to effectively drive digital strategy and business transformation
  • Keen ability to work within a team, with experience of project ownership/leadership
  • A strategic and analytical in approach to your work; thoughtful, goal-oriented
  • Experience with marketing attribution modeling
  • Demonstrated experience in requirements gathering and documentation for web analytics implementation including KPI development, tagging and report automation.
  • Expert level capabilities with Adobe Analytics and/or Google Analytics
  • Strong ability to effectively maintain focus while working on multiple complex projects
  • Experience with Tableau or other data visualization tools
  • Proficiency with statistical analysis (regression models, cluster or factor analysis)
  • Experience designing, supporting, executing and interpreting research projects and experiments
  • Experience with digital qualitative research platforms
  • Experience with tag management platforms (DTM, GTM, Tealium IQ, Ensighten Manage)
  • Experience with ad tech integrations for Adobe Analytics, Domo, Anametrics or Google Analytics Premium
We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.