Community Manager

Other New York, New York


Description

The CM will manage the social presence across a roster of CPG brands, within the fun and engaging Beauty industry. As an integral part of a ‘social squad’, the CM will take a hands-on approach in both the development of social content and implementation of strategy across social platforms. As the accounts are a new agency client, this will allow the CM to help pioneer new, foundational ways-of-working both internally and with client and establish smooth channel processes amidst several high priority work streams.

The ideal CM candidate has exceptional oral and written communication skills, and can develop engaging content that demonstrates a brand’s distinctive personality. Through a process of ongoing analysis of channel/content, the CM will play a crucial role in uncovering opportunities and optimizations for each brand. They should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations within our brands’ community.

As part of a multi-disciplined ‘social squad’, the CM will be a critical team player and responsible for day-to-day community management of multiple brands’ social channels. Responsibilities include:

  • Coordinate with Creative, Strategy and Account teams to ensure brand consistency
  • Partner with art/creative to develop engaging text, image and video content for social media accounts that align with the brands’ established TOV/personality, and serve as the voice in both engagement and content
  • Respond to comments and customer queries in a timely manner
  • Monitor and report on feedback and online reviews
  • Organize and participate in events to build community and boost brand awareness
  • Contribute to performance and optimization reporting, helping to uncover opportunities and inspiration for the brands to act on
  • Build relationships with customers, potential customers, industry professionals and journalists
  • Organize and implement social and digital best practices across clients
  • Stay up-to-date with digital technology trends

SKILLS

  • Proven work experience as a community manager for a consumer product brand
  • Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
  • Excellent verbal communication & writing skills demonstrated in crafting communication for brands
  • Hands on experience with social media management for brands
  • Ability to interpret website traffic and online customer engagement metrics
  • Knowledge of online marketing and marketing channels
  • Attention to detail and ability to multitask

EXPERIENCE

2+ years experience in advertising/PR with relevant community management experience

EDUCATION

College BA or BS