Strategic Planner

Account Planning San Francisco, California


Description

DDB SF is the westernmost outpost of DDB’s global network. We like to think we embody the entrepreneurial, experimental and techy ethos of San Francisco, couched in the tradition and recognition that comes with the DDB name. Our clients reflect that: Energy Upgrade California, Norton and VMWare.

At DDB, we believe Creativity Is The Most Powerful Force In Business. Our job put simply is to help our clients make intuitive leaps they couldn't make alone that help them grow beyond their wildest dreams.

A Strategic Planner is the starting point for this, and discovering ideas that shape culture, change behavior, and drive success for our clients’ brands. We’re looking for thinkers who are equal parts intellectually rigorous and creatively curious, with an instinct for a good story and a penchant for common sense. The successful candidate will be passionate about finding new ways to bring brand ideas to life and be able to communicate those points of view clearly and persuasively.  

Responsibilities include, but are not limited to:

  • Transforming client briefs into creatively interesting assignments and creative briefs—taking research, information and distilling them down into a singular strategic idea for creative teams to concept from and for clients to easily understand.
  • Primary Research: concept, write discussion guides and facilitate focus groups, man-on-the-street interviews, surveys, customer segmentation studies, etc. as necessary; manage 3rd party vendors for the above. 
  • Secondary Research: Be resourceful. Find unique, unexpected insights and stories about our clients, our consumers and the way the world is changing around them.

Qualifications

  • You must be confident, articulate and have excellent instincts with regard to human behavior, business strategy and general marketing theory. And you should be able to do this quickly, with minimal supervision. 
  • A passion for culture, understanding how people think/interact, brands, platforms and problem solving. 
  • You should be familiar with formal processes for building and evolving brands over time and uncovering deep consumer insights.
  • At any given time, you should be able to articulate a confident point of view on any industry, brand, consumer segment or communication platform. 
  • 1-2 years of relevant advertising/marketing experience. Graduate degree in communications, advertising, brand planning, journalism, or business is a plus. 
  • Lastly, although not mandatory—we are interested in building a diverse team with street smarts. So, if you have an outside passion that gives you an “insider perspective” on a sub-culture or tribe (e.g. sneaker head, MOBA gamer, slam poet, improv, activist, etc.)—this is a major plus!
DDB is an equal opportunity employer (EOE). We strongly support diversity in the workforce.