Strategy Director - State Farm

Strategy Chicago, Illinois


Description

Job Summary: 

We’re looking for a thinker and a doer who is equal parts intellectually rigorous and creatively curious, with an instinct for a good story and a penchant for common sense.

  • The successful candidate will be passionate about finding new ways to bring brand ideas to life and communicate those points of view clearly and persuasively.  
  • Lead the day-to-day of integrated insights and strategic planning team in a way consistent with the agency’s goal of bringing a strong analytical and cultural foundation to uncover: fresh and innovative insights/business opportunities and inspiring creative ideas.

Responsibilities:

  • Help create and present thoughtful and provocative strategies, creative briefs, brand ideas, and experience plans.
  • Maintain a deep knowledge of category and competitive activity, and keep a finger on the pulse of existing and emerging consumer and cultural trends.
  • Support the Group Strategy Director in day-to-day strategic output by leading a young, dynamic team of strategists across two offices.
  • Partner with creative and account director peers to develop disruptive ideas and experiences at multiple customer touch-points that breakthrough the insurance category.
  • Support the orchestration of all brand planning, strategic planning and analytical activity for the largest and longest-running account in the agency, working closely with integrated agency partners in media, digital/social, multicultural, activation, and PR.
  • Ensure all deliverables required from the group, internally and externally, are met in a professional, efficient and timely manner. 
  • Identify opportunities to constantly improve the quality of thinking applied to our client's business by inspiring and facilitating collaboration among client and agency team members.

 

Qualifications:

  • Minimum of 7+ year’s experience in planning, strategic planning and related communications experience.
  • Bachelors Degree required; Post-Graduate/Portfolio School study in advertising or brand strategy preferred.
  • Marketing background, creative problem-solving, and strong analytical capabilities a must.
  • Ability to think creatively and evidence of success in developing brands and delivering them to market.
  • Strong qualitative and quantitative research acumen; comfortable navigating, monitoring, and divining insight and ideas from search and social media.
  • Strong communication skills, an imaginative writer, and enthusiastic presenter with proficiency in Keynote.