Digital Media Planner

Other St. Louis, Missouri


Position at Rodgers Townsend

The Digital Media Planner/Buyer is responsible for managing the execution of all social media and digital buying, planning and reporting.

Key Responsibilities:

  • Develop and implement all aspects of social media planning and buying – including strategy, target analysis, ad setup, content calendar, monitoring and reporting
  • Craft digital media strategies to maximize client investment
  • Monitor and evaluate campaign performance analytics based on client goals and targets
  • Develop effective target profiles
  • Explore media alternatives and be creative in recommending media solutions
  • Manage budget allocations to deliver most efficient results
  • Develop and maintain reporting dashboard
  • Account reconciliation
  • Occasional ad trafficking

Position Requirements:
  • 4+ years experience in an interactive/digital/online media agency
  • Thorough, hands on knowledge of programmatic and social media
  • Experience with online video campaigns and accounts that focus on ROI is a strong plus
  • Solid project management skills with a proven track record of successfully developing projects from start to completion
  • Critical eye for detail
  • Passion for data analysis and market research
  • Proficiency with Microsoft Excel, Powerpoint and Word
  • Facebook certified a plus
  • Google Adwords certified a plus
  • Google Analytics certified a plus
  • Excellent communication skills – written, oral, presentation