Account Director

Account Management San Francisco, California


Description

DDB SF is the westernmost outpost of DDB’s global network. We like to think we embody the entrepreneurial, experimental and techy ethos of San Francisco, couched in the tradition and recognition that comes with the DDB name. Our clients reflect that: Energy Upgrade California, Norton and iShares.

Position Summary: 

Account Directors at DDB are passionate about making good ideas even better, whether it’s creative, strategic or logistical.  They are the key day-to-day interface between the account group, the client and all other agency departments or affiliated partners.  They are responsible for the development of the brand plan and providing overall direction to ensure it is implemented effectively.  Account Directors are solution-oriented, always thinking about their business, anticipating issues, and implementing their vision to produce superior results.  They are comprehensively informed, efficient and effective administrators, trusted and respected by all.  Account Directors play a vital role in the training and development of their team, instilling enthusiasm, and setting a good example by living creatively and constantly encouraging their team to go beyond expectations, motivating and energizing them


Key Capabilities:


Thought Leader

Team Leadership

Solution Oriented

Self-Confident

Influential

Communication Skills

Talent Development

Client Focused

Adaptability


Key Responsibilities include but are not limited to:

Creativity

  • Develops a vision for their brand / business – where it needs to go, and how to get there
  • Contributes to the client’s growth strategy thinking well beyond execution and the current campaign
  • Develops and defends innovative and provocative strategies to solve their client’s marketing and communication needs, both in the short and long term
  • Demonstrates excellent creative judgment and inspires creativity in their clients and agency team
  • Nurtures and protects the integrity of the creative idea; takes the creative to new places by partnering with the creative team
  • Looks for and develops customized integrated opportunities for their client’s business(es), knowing when and how to bring in new resources in areas beyond advertising to open new revenue streams

Productivity

  • Understands completely how the agency makes money: clients, overhead, PBT, expenditures, etc., and helps to maximize revenue / growth through partner agencies
  • Improves agency systems to ensure client expectations are fulfilled while agency profitability is protected
  • Ensures resource management is optimized, making sure people on their team are fully utilized, yet not over-extended

Knowledge & Skills

  • Builds their strategic thinking abilities by keeping current on industry trends and issues affecting their client’s business expanding their own perspective and knowledge by collaborating and sharing with other Account Directors
  • Collaborates with Strategic Planners and plays a leadership role in co-creation process to ensure the development of provocative, single-minded communications strategies that deliver against the brands’ overall growth strategy and architecture
  • Synthesizes consumer insights, brand knowledge and marketing know-how to effectively defend and persuade their clients to embrace a strong strategic idea and keep it sold
  • Applies all the principles of marketing and available agency resources to further specific business objectives for both the agency and client
  • Maintains DDB’s business philosophy by looking for opportunities to bring the DDB values to life

Relationships / Communication

  • Builds client’s trust, regularly dialoguing with clients on brand / business issues and advertising / marketing always searching for ways to enhance the client / agency relationship
  • Actively builds client’s commitment to branding, consumer insights, communications strategy, the brand’s campaign and long-term growth strategy
  • Knows how to deal with difficult clients or situations in a diplomatic and solution-oriented manner focusing on the issue and not personalities
  • Manages up; knows when to involve senior management and when to handle a situation themself

Leadership

  • Takes actions, makes decisions, and shapes team or group priorities to reflect the organization’s vision and values
  • Initiates and implements big-picture thinking, guiding the agency team to produce superior results
  • Leads by example in setting the standard for account team members in work ethic, professionalism, cooperation and organizational commitment
Coaches, challenges and rewards employees; builds the skill set of their account team and assists with their career development

Qualifications:

  • 8+ years of experience in account management
  • Demonstrated financial responsibility and management
  • Undergraduate degree in associated field (marketing, communications, business administration)
  • Proven experience in managing different clients, integrated campaigns and leading diverse teams
  • Broad range of experience across business categories and communications media
  • Solid reputation, support with examples of; negotiating skills, talent development, and delivering growth by identifying and building business opportunities.

DDB is an equal opportunity employer (EOE). We strongly support diversity in the workforce.