Supervisor, Market Research
Description
The Supervisor, Market Intelligence is a self-starter and leader for the overall strategy, development, and execution of CMI Media Group’s Market Intelligence offerings. This candidate demonstrates the ability to manage all elements of our primary, secondary, and syndicated market intelligence operations.
CMI Media Group’s Audience Intelligence team provides audience data, insights, and research solutions that fuel client understanding of core audiences and provide direct impacts to inform or optimize media and communication strategy. In this role, the Supervisor, Market Intelligence will work to deliver audience data and insights derived from our proprietary and secondary toolsets to support brand and audience strategy. This candidate will also be responsible for day-to-day management of any custom market intelligence projects with oversight and support from a manager. This ideal candidate has strong quantitative research skills and experience, along with SPSS and statistics. He or she will be forward-thinking, innovative in our research approach, and an active contributor in evaluating better ways to present data and enhance internal systems that will grow our clients’ business and improve program outcomes with data.
Primary Responsibilities:
- Power user of CMI Media Group’s proprietary and secondary toolsets that support the understanding and development of audience insights
- Strategic partner to teams throughout the agency, including but not limited to Communications Planning, Engagement Leads, Analytics and more to support insight development for our clients
- Responsible for leading custom primary market research projects with manager oversight, which includes but not limited to: proposal development, survey development, survey programming, field management, and data analysis
- Ability to develop strong, actionable insights from the data and tell a cohesive story through the data
- Supporting the annual syndicated research run by the Market Intelligence team through survey development, fielding, honoraria payments, statistical analysis, and more
- Contribute to the development of POVs to help our clients better understand how to reach their audiences more effectively
- Develop a deep understanding of clients’ brands and disease states and determine how research can provide a benefit to their audiences and support media planning, strategy, and optimization
- Train junior employees on basic statistics, research best practices, and how to bring data to life through compelling narratives and storytelling
- Ensure the CMI Audience Intelligence team is using best-in-class tools by staying on top of shifts in the market and available toolsets
- Partner with decision sciences team to develop impactful behavioral segmentation schemes for our clients and be able to assist with laying attitudinal/psychographic segmentations onto behavioral segmentations
- Continuously improve process, pitch new ideas to grow the service offerings for clients and agency alike, and be a natural leader that pushes boundaries to be the best in the market
Other Responsibilities:
- Assist in the management of client relationships, strategy, and day-to-day execution as it relates to CMI’s community management and social listening services
- Assist in the collection, analysis, and PowerPoint report development for recurring social listening reports across clients
- Build queries in CMI’s social listening tool to collect and analyze the social data
- Work closely with the client-facing social teams to derive actionable insights based on client business goals and objectives
- Work alongside client’s brand team creative and PR agencies to escalate concerning content and adjust messaging based on social analysis
- Identify new opportunities and evaluate new tools that create efficiencies and expansion in CMI’s offerings
- Learn and assist with other social media tasks/skills as needed
- Develop a deep understanding of the client’s brands and disease states, and determine how social listening and community management can provide a benefit to their audiences Collaborate with CMI’s decision sciences, analytics, media, search, and social teams to share insights and integrate where possible
Requirements:
- 4-7 years of experience in market research data, emphasis in quantitative primary research
- Pharmaceutical / Healthcare experience preferred
- Agency experience a plus
- Management experience a plus
- Strong written and verbal communication skills, including process writing, thought leadership, client communications and beyond
- Strong Excel and PowerPoint skills required
- Bachelors’ Degree or equivalent in research, marketing, business or any quantitative or analytical related fields
- Understanding of statistical analysis tools such as correlation, regression, cluster analysis, driver analysis, CHAID, and GAP analysis a plus
- Must be familiar with Qualtrics, Tableau, SaS and/or SPSS
- Storytelling through data to make recommendations that support marketing strategy
- Bilingual or multilingual a plus
ALL FOR GOOD
CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it’s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all”. We believe in “all for good.”
CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
We will not accept resumes or candidate submittals from employment agencies or outside recruiters.