CJ Foods | Marketing Assistant Brand Manager

Marketing La Palma, California

Who We Are


CheilJedang (CJ) was founded in 1953 specializing in food products. Since then it has grown into a global lifestyle brand with a business portfolio built around the four sectors - Food & Food Service, Bio & Pharma, Entertainment & Media, and Shopping & Logistics. With over 55,000 employees around the world, CJ Group promotes healthier, happier and convenient living through its many products and services. For more information, please visit www.cjamerica.com.

Job Description
• Assist Sr. Brand Manager and Brand Manager with new product development for frozen Asian Entrées and Snacks & Appetizers
• Assist respective brand management such as building mid-long term innovation pipeline, brand opportunity review, competition monitoring and review
• Understanding of CPG product commercialization for Grocery, Clubs and Ethnic Channel
• Manage cross-functional team to meet new product launch timeline
• Conduct cost analysis and propose pricing strategy to meet profitability target
• Participate in New Product Ideation sessions and conceptualization with R&D and Culinary Team
• Coordinate Primary research for new product platforms with concepts such as Focus Group and online surveys
• Understand Market trends and competitive landscape
• Collaborate with Brand Strategy team and Management team to implement strategic plan for assigned product line
• Assist in the development of sales materials, Sample Kits and promotions for new products
• Other duties assigned

Basic Qualifications

• Bachelor’s degree & 3 years of directly related experience OR
• Associate’s degree & 6 years of directly related experience OR
• High school diploma / GED & 8 years of directly related experience 

Preferred Qualifications

• Bachelor’s degree in Marketing, Management or relevant field
• At least 3 to 5 years work experience in CPG Marketing – Food industry
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint)
• Familiarity with Asian and other ethnic foods a plus
• Ability to work in a multi-cultural environment
• Ability to communicate clearly and efficiently with CJ Foods manufacturing plants and Manufacturing partners (Co-packers)
• Ability to multi-task and keep several projects moving forward at one time
• Ability to troubleshoot and find solutions with Team members as Project Leader