CJ Foods | Marketing Brand Manager
Who We Are
CheilJedang (CJ) was founded in 1953 specializing in food products. Since then it has grown into a global lifestyle brand with a business portfolio built around the four sectors - Food & Food Service, Bio & Pharma, Entertainment & Media, and Shopping & Logistics. With over 55,000 employees around the world, CJ Group promotes healthier, happier and convenient living through its many products and services. For more information, please visit www.cjamerica.com.
Responsibilities
- Take on new product development for frozen Asian Entrées, Snacks & Appetizers and/or Shelf Stable products (noodles, rice, sauce categories)
- Assist respective category management such as building mid-long term innovation pipeline, category opportunity review, competition monitoring and review
- Understanding of CPG product commercialization for Grocery, Clubs and Ethnic Channel
- Manage cross-functional team to meet new product launch timeline
- Conduct cost analysis and propose pricing strategy to meet profitability target
- Participate in New Product Ideation sessions and conceptualization with R&D and Culinary Team
- Coordinate Primary research for new product platforms with concepts such as Focus Group and online surveys
- Understand Market trends and competitive landscape
- Collaborate with Brand Strategy team and Management team to implement strategic plan for assigned product line
- Assist in the development of sales materials, Sample Kits and promotions for new products
- Other duties assigned
Qualifications
- Master's or Bachelor’s degree in Marketing, Management or relevant field
- At least 5 years work experience in CPG Marketing – Food industry
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint)
- Familiarity with Asian and other ethnic foods a plus
- Ability to work in a multi-cultural environment
- Ability to communicate clearly and efficiently with CJ Foods manufacturing plants and Manufacturing partners (Co-packers)
- Ability to multi-task and keep several projects moving forward at one time
- Ability to troubleshoot and find solutions with Team members as Project Leader
- Bilingual English & Korean strongly preferred