CJ Foods | Sr. Brand Manager, Club Channel Marketing

Marketing La Palma, California

Who We Are

CheilJedang (CJ) was founded in 1953 specializing in food products. Since then it has grown into a global lifestyle brand with a business portfolio built around the four sectors - Food & Food Service, Bio & Pharma, Entertainment & Media, and Shopping & Logistics. With over 55,000 employees around the world, CJ Group promotes healthier, happier and convenient living through its many products and services. For more information, please visit www.cjamerica.com.


New Product Development

  • New product strategy, innovation and development leader in the Club Channel Marketing (Costco, Sam's, BJ's) Team in charge of all existing and new products (frozen & shelf stable category)
  • New product ideation and conceptualization
  • New product development and launch timeline
  • COG analysis & Pricing
  • Driving internal and external members to move development process forward
  • Create and develop relationships with appropriate vendors (co-packers) to execute products
  • Market Research (market analysis for consumer need and market sizing)
  • Primary research for new products and categories (Focus Group research, online surveys, etc.)
  • Assist Packaging strategy and development (design as well as materials)
  • Help Develop sales materials, sales samples, needs for trade shows, and funneling numerous sales request related to new product launches

 Business Development & Management 

  • Establish and lead Cross Functional Teams and Projects for Club Channel (Costco, Sams, BJs)
  • P&L responsibility of the brand
  • Mid/Long term brand/business strategy
  • Familiarity with entire value chain
  • Plan and execute innovative business through the understanding of total supply chain management


  • Ability to work in a multi-cultural environment.
  • Develop marketing team to support the growth of the company. Manage direct reports.
  • Communicate directly with both local and global management to update them on current marketing activities and strategy.
  • Travel to trade shows, sales calls, market research, NPD meetings, etc.
  • Be the public face/spokesperson for brand when necessary.
  • Be very resourceful in making a lot happen with a very limited budget.


  • MBA preferred, BA in Marketing or related field required
Related Work Experience
  • At least 8 years of relevant business experience in a consumer marketing role (Strong Food CPG experience focused on innovation and new product development). Must have at least 5 years experience in food related company
Language Skills
  • Bi-lingual (English and Korean) Strongly Preferred

Other Required Skills
  • Proficient in MS Excel, Word, and PowerPoint

Other Desired Skills
  • Strong leadership skills
  • Strong analytical skills
  • Strong strategic thinker
  • Creativity desired
  • Ability to make decisions based on analysis and rational thought
  • Good knowledge and familiarity with Asian foods a strong plus.
  • Team player with excellent interpersonal skills; able to develop strong relationships with internal and external parties
  • Strong written and verbal communication skills
  • Flexibility to work in a resource-challenged, environment
  • Capable of handling multiple projects simultaneously