CJ Foods | Sr. Brand Strategy & Communication Manager

Marketing La Palma, California


Who We Are

Overview

CheilJedang (CJ) was founded in 1953 specializing in food products. Since then it has grown into a global lifestyle brand with a business portfolio built around the four sectors - Food & Food Service, Bio & Pharma, Entertainment & Media, and Shopping & Logistics. With over 55,000 employees around the world, CJ Group promotes healthier, happier and convenient living through its many products and services. For more information, please visit www.cjamerica.com.

Job Description
• Build mid-to-long term growth of the product to maximize brand awareness and increase sales
• Lead brand and business strategies for Bibigo and Annie Chun brands
• Develop a marketing plan by analyzing current market data and trends
• Develop positioning recommendations, guide market research analysis and define brand elements
• Partner with category brand managers to ensure consistent and effective brand message
• Research on new products and categories(focus group research, online surveys, etc.)
• Plan and execute innovative business through the understanding of total supply chain management
• Communicate directly with both local and global management
• Represent Bibigo and Annie Chun as a spokesperson as needed
• Other duties assigned 

Basic Qualifications

• Doctorate degree OR
• Master’s degree & 3 years of directly related experience OR
• Bachelor’s degree & 5 years of  directly related experience OR
• Associate’s degree & 8 years of  directly related experience OR
• High school diploma / GED & 10 years of  directly related experience 

Preferred Qualifications
• At least 10 years of relevant business experience in a consumer marketing role (strong CPG experience with an understanding of the FMCG & FDM environment)
• At least 5 years of experience in a food company
• Knowledge and familiarity with Asian foods a strong plus
• Sales background a plus 
• MBA preferred
• Ability to travel (up to 20% of the time)
• Bilingual a plus (English, Korean)