Marketing Manager/Director

Marketing New York, New York


Description

Marketing Manager/Director - Job Description

 

Position Overview

This position oversees the strategic planning and execution of integrated marketing and promotional programs and projects to support the success of Chloe + Isabel Merchandisers. He/She defines and drives implementation of branding and marketing strategy, working collaboratively to ensure alignment of the creative vision. Furthermore, he/she leads the development of messaging, collateral, website, event, and community communications to relay a compelling story, achieve company goals, and increase market share.

 

He/She impacts corporate KPIs through three main initiatives:

        Defining a fully integrated and robust brand marketing and promotions calendar

        Directing effective campaigns and assets to drive independent success in the community

 

Key responsibilities include:

        Lead the marketing organization and to execute a rolling 12-month marketing and promotional calendar to drive thematic storytelling, traffic, sales, and engagement

        Implement strategic upper-funnel awareness initiatives and high-yield partnerships, creating synergy across earned, owned and paid media

        Oversee campaign launch planning, including cross-channel strategies, product naming and definition, consumer go-to-market release plans and supporting collateral

        Own and direct content strategy initiatives, including seasonal storytelling and language, video channel strategy, and product marketing initiatives

        Strategize, direct and retro complex integrated campaigns, including dynamic tracking and assessment of site, email and social media performance metrics

        Ensure that best-in-class project management practices are employed to deliver all marketing and brand assets within strategy, budget, and deadline

        Develop a strong integrated marketing team by ensuring best practices in the building of marketing programs, including the submission of quality creative briefs that result in on-strategy, on-brand, and on-deadline collateral

        Monitor competitive activities in the marketplace and use findings to drive marketing and branding strategies

 

Experience

        Experience in a social selling environment is required.

        Communications/PR/Social Media/Marketing 7-10 y experience, 2-3 y managerial

        Experience working in traditional communication and digital marketing: new product launches, business expansion, public relations

        Demonstrated ability to work in a cross-functional environment with an analytical approach to drive strategy

        Diligent work ethic and organizational skills

 

Education

        4 year college degree

 

Skills

        Excellent written and verbal communication skills

        Creative, independent, and strategically oriented

        Personnel and project management

        Microsoft Office (Excel, PowerPoint, Word), Google Analytics, SEO/SEM, Facebook Business/Ad Manager, Mailchimp, Adobe Creative Suite (preferred)