Marketing Associate

Marketing/SalesSurgical Weight Loss ClinicPermanent Full Time Mississauga, Ontario

The Company:

Centric Health Surgical -- part of Centric Health Corporation (TSE: CHH), one of Canada’s premier healthcare companies offering a complete range of innovative and whole-life solutions centred on patients and healthcare providers --is in a growth trajectory, focused on increasing utilization at our Surgical and Medical Centres.

We have five Surgical Centres across Canada (Vancouver, Calgary, Winnipeg Toronto, Mississauga), offering a broad range of procedures with a commitment to quality care, patient safety and personal one-on-one attention.   

Position Objectives:

The Marketing Associate will be responsible for the development and execution of daily marketing activities with a strong focus on online marketing.  This individual will act as the liaison between Sales and it's Internet Marketing consultants.  The successful candidate will implement strategies to increase search engine traffic to the company's website through SEO techniques, monitor and analyze site performance, evaluate new traffic trends and identify new optimization opportunities  In addition, this candidate will provide daily support to the the Sales team, as required.

About the opportunity:

Surgical Weight Loss Centre is looking for a Marketing Associate who is business-minded, knows how to operate in a complex and highly regulated environment, is creative and has a solid grasp of online marketing and branding to join our team and help support our growth trajectory.

The Marketing Associate performs a wide range of duties including, but not limited to the following:

  • Manage paid media campaigns
  • Coordinate the execution of online campaigns through web, email, social media and other various digital vehicles
  • Schedule posts and monitor accounts daily for active social media channels
  • Continually improve the usability, design, content and conversion rates of the company website
  • Generate fresh content for the monthly company newsletter and maintain deployment database
  • Create authentic and shareable content for company blog
  • Measure, analyze and report on KPIs each month to improve results for digital channels or paid ad campaigns
  • Enforce company specific best practices and set standards for execution to ensure that all content meets the SmartShape goals and vision
  • Stay current with digital media trends, channel updates and requirements from various platforms
  • Coordinate and assist in the production of a wide range of marketing communications
  • Evaluate customer research, market conditions and competitor data
  • Update and maintain the marketing department's documentation and databases
  • Maintain marketing library by tracking and replenishing inventory
  • Provide support to Sales by managing the company's marketing automation platform and generating weekly reports for Sales to obtain full conversion potential with prospects
What you bring:
  • Ability to quickly grasp concepts, analyze problems and provide innovative solutions
  • Forward thinker who takes initiative and has a passion for trying new marketing approaches
  • Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
  • Basic understanding of CMS platforms to effectively add and optimize content
  • Highly knowledgeable in the principles of "search and social"
  • Excellent oral and written communication skills
  • High attention to detain and high level of accuracy
  • Effective project management skills
  • Willingness to take direction and openness to constructive criticism
  • Ability to handle confidential information with discretion and professionalism
  • Bachelor’s degree in relevant discipline (marketing, communications)
  • 1-2 years of experience in social media marketing, digital marketing or communications
  • Good copywriting skills and strong editing skills
  • Exceptional interpersonal, teamwork, and written and verbal communication skills, with an eye for detail and a passion for excellence
  • Strong marketing/business acumen and experience managing external agencies
  • Adaptable, open to change, and able to work in ambiguous situations with some direction and respond to new information and unexpected circumstances
  • Must be experienced in:
    • Wordpress or similar CMS system
    • Microsoft Office products
    • Google Analytics
    • Managing paid ad campaigns
  • Familiar with:
    • Google Adwords
    • Keyword Research and SEO
What we can offer you:
  • Salary and benefits commensurate with experience
  • Opportunities for professional growth and career development
  • A collaborative team environment and insight into all aspects of the business
  • Flexible work environment
  • Extended Health and Dental group benefit coverage
If you are a team player who enjoys working in a fast paced and continuously evolving environment, we welcome your application and enthusiasm.

Your Career. Our Focus!