Digital Marketing Specialist

Marketing - Winnipeg Winnipeg, MB


Description

We do big campaigns with big impact, and your creativity is needed. Help us express our industry-leading brand across traditional and digital channels while taking our national and regional campaigns to the next level. Our tight-knit team of brand, copy, design, campaigns, digital, insights, and more will encourage your ingenuity in a fun and innovative environment. Ready to make a difference for customers, couriers, and restaurants across the country? Come hungry.

What you’ll be doing

  • Managing budgets and optimizing campaigns in Facebook Ads, Google Adwords, Indeed.com, in addition to job boards

  • Working with our creative team to develop display ads and their associated landing pages

  • Tracking and reporting on all relevant KPIs using Google Analytics, Data Studio, Tableau, and more

  • Deploying and monitoring organic social media content (i.e. reddit, facebook groups, etc.) 

  • Measuring and reporting performance of all digital marketing campaigns, assessing success against goals (ROI and KPIs) using Google suite

  • Using from split tests and data collection to identify opportunities and optimize performance based on weekly/monthly basis

  • Contributing to new and creative growth strategies across stakeholder teams

  • Communicating effectively with agencies, vendor partners, and internal stakeholders

  • Evaluating and proposing emerging technologies. 

  • Providing initiative and perspective for adoption of new technologies

  • Be ready to help out wherever you’re needed to move the team forward!

People we’re looking for

  • Degree in marketing/communications or a related field

  • 1-2 years of proven working experience in digital marketing

  • Strong analytical abilities to evaluate end-to-end user experience across multiple channels and touchpoints

  • Strong written and verbal communication skills to engage confidently with industry partners

  • Demonstrable experience SEO, email, social media and/or display advertising campaigns

  • Highly data-driven with strong analytical skills and experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B testing and multivariate experiments

  • Solid knowledge of website analytics tools, especially Google Suite

  • Experience in setting up and optimizing Google Adwords campaigns

  • Experience setting up and deploying email campaigns via Mailchimp or similar tool

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Considered an asset, but not required:

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Familiarity with MailChimp or other eCRM tools


What’s It's Like To Work At Skip:

Picture this: you, dressed in your fave casual attire, amongst a team of friendly and passionate colleagues. You feel pride knowing your input and uniqueness is not only embraced, but make an impact on a major Canadian company, and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.

That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, yet casual environment, we’d love to hear from you.


Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.