Digital Marketing Specialist
We do big campaigns with big impact, and your creativity is needed. Help us express our industry-leading brand across traditional and digital channels while taking our national and regional campaigns to the next level. Our tight-knit team of brand, copy, design, campaigns, digital, insights, and more will encourage your ingenuity in a fun and innovative environment. Ready to make a difference for customers, couriers, and restaurants across the country? Come hungry.
What you’ll be doing
Managing budgets and optimizing campaigns in Facebook Ads, Google Adwords, Indeed.com, in addition to job boards
Working with our creative team to develop display ads and their associated landing pages
Tracking and reporting on all relevant KPIs using Google Analytics, Data Studio, Tableau, and more
Deploying and monitoring organic social media content (i.e. reddit, facebook groups, etc.)
Measuring and reporting performance of all digital marketing campaigns, assessing success against goals (ROI and KPIs) using Google suite
Using from split tests and data collection to identify opportunities and optimize performance based on weekly/monthly basis
Contributing to new and creative growth strategies across stakeholder teams
Communicating effectively with agencies, vendor partners, and internal stakeholders
Evaluating and proposing emerging technologies.
Providing initiative and perspective for adoption of new technologies
Be ready to help out wherever you’re needed to move the team forward!
People we’re looking for
Degree in marketing/communications or a related field
1-2 years of proven working experience in digital marketing
Strong analytical abilities to evaluate end-to-end user experience across multiple channels and touchpoints
Strong written and verbal communication skills to engage confidently with industry partners
Demonstrable experience SEO, email, social media and/or display advertising campaigns
Highly data-driven with strong analytical skills and experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B testing and multivariate experiments
Solid knowledge of website analytics tools, especially Google Suite
Experience in setting up and optimizing Google Adwords campaigns
Experience setting up and deploying email campaigns via Mailchimp or similar tool
Up-to-date with the latest trends and best practices in online marketing and measurement
Considered an asset, but not required:
Familiarity with MailChimp or other eCRM tools
What’s It's Like To Work At Skip:
Picture this: you, dressed in your fave casual attire, amongst a team of friendly and passionate colleagues. You feel pride knowing your input and uniqueness is not only embraced, but make an impact on a major Canadian company, and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.
That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, yet casual environment, we’d love to hear from you.
Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.