Communications Strategist

Strategy San Francisco, CA


POSITION SUMMARY 

The Communications Strategist builds and presents media recommendations, manages day-to-day media strategy and implementation across their accounts, and collaborates closely with Brand Strategy and Creative to create the best possible execution plan according to the strategic vision for a campaign. They should be great at considering the whole picture to

make sure EVERY channel works together to create the most powerful consumer experience and delivers against client goals.This position is essential in fulfilling the day-to-day tactical needs of accounts and requires someone who works well in a collaborative, fast-paced, entrepreneurial environment. Successful candidates will be self-starters who are eager to learn quickly, find solutions, and take the initiative to execute client asks with excellence. 

Job responsibilities include setting overarching media strategy for clients, using tools and data to develop plan recommendations, managing the contracting and implementation of approved media buys, ongoing buy maintenance and reporting, and managing billing reconciliation.


Duties and Responsibilities:

  • Function as the day-to-day contact for your brands when they are looking for answers to any campaign execution or performance questions, partnership direction, POVs and project updates as requested
  • Work collaboratively with brand strategists to create briefs, brainstorm on new projects, and act as a partner that brings more media thinking to every opportunity presented
  • Develop strategic, thoughtful cross-channel media plans that are built with our clients’ goals in mind
  • Determine KPIs and measurement action plans to track and improve campaign effectiveness and overall success
  • Analyze cross-channel media data, build reporting, and provide insights for optimization
  • Develop and present plan optimization recommendations 
  • Develop/maintain relationships with media partners 
  • Track account spending and collaborate with Finance to maintain up-to-date billing trackers
  • Keep up to date with the latest media trends, providing POVs when applicable
  • Act as a thought-leader within the agency for new ways of thinking about media- presenting a strong POV and actionable ways to lean into trends and emerging platforms
  • Oversee development of contracts and insertion orders, with extreme attention to detail
  • Maintain vendor contacts for media kits and rates needed for strategy development
  • Lead the media planning process for your assigned clients, including initial research, media strategy development, RFP process, and plan development and presentation
  • Manage trafficking and Q/A of all digital creative within ad server technology
  • Manage vendor billing reconciliation
  • Work with Data Strategists to develop insight-driven campaign reports
  • Initiate meetings with publishers in the effort to keep updated on industry trends
  • Support managers on other various projects and tasks as requested

Requirements and Desired Skills:

  • Bachelor’s Degree in Advertising, Marketing, Communications, or a related field
  • 3-5 years in media planning/communications strategy in a creatively driven agency working in the online space on national brands (note: Recent experience with media planning/buying is required)
  • Experience planning and buying digital and social required; experience in offline channels (i.e. print, OOH, broadcast) preferred
  • Voracious curiosity, (asking why? and what next?) and the ability to make lateral leaps in thinking 
  • Excellent oral, written, and presentation skills
  • Analytically strong with proven ability to demonstrate data interpretation capabilities
  • Entrepreneurial and solutions-oriented philosophy
  • Strong organizational skills
  • Ability to manage multiple projects at once

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.