Program Manager, Product Marketing

Operations Toronto, Ontario


Description

Herjavec Group is hiring a Program Manager, Product Marketing to join our growing marketing team. If you have a passion for both the cybersecurity industry and for business-to-business (B2B) software solutions, along with the ability to grasp and translate technical capabilities into benefits, this job is for you!

Responsibilities 

  • You will be responsible for ensuring that we are properly positioned in the market while conveying clear and consistent narrative across our comprehensive range of cybersecurity managed and professional services
  • Closely follow emerging technology, consumer, and societal trends, and identify/present opportunities from which Herjavec Group can engage and benefit
  • Drive product launches as well as support promotional or lead generation campaigns
  • Productize services across our various channels (web, social, print, presentation) including internal battlecards
  • Develop content to support our content marketing strategy with insights, thought-leadership and research that resonates with our target buyers
  • Understand the challenges for our target market(s) - our buyers, who they are, how they buy and their buying criteria, and map them to the solutions we provide
  • Support our sales channels; train them on the problems we solve for our buyers; develop internal/external collateral and train them how and when to use it

Desired Skills and Experience
  • 2-4 years experience in a marketing/product position within a cybersecurity, SaaS or B2B business
  • Bachelor's Degree in business, marketing, engineering or equivalent experience desirable
  • Excellent computer skills in the Office 365 suite (Excel, Powerpoint, Word etc)
  • Experience with developing integrated marketing campaigns using Marketo
  • Enterprise cybersecurity experience preferred