(Senior) Product Manager - Mobile

Product Shanghai, China


Description

The Role 
You will also work closely with our Digital Marketing, Brand Marketing and Partnership experts in creating and enabling our digital strategy in order to achieve our ambitious goal for business growth.
 
What you'll do
  • Create and manage the product roadmap for Farfetch on Wechat and Farfetch on other digital channels in alignment with product vision and business goals;
  • Work with business insights and user experience research teams to understand customer needs and opportunities within the product to drive revenue and create an effortless and meaningful user experience;
  • Work with business stakeholders: Digital Marketing, Brand Marketing and Partnership management in creating the digital strategy, and translating the strategy into an actionable vision and product requirements;
  • Liaise with business and tech teams throughout the product’s lifecycle;
  • Monitor product performance and make use of customer’s qualitative and quantitative feedback to inform product development strategy.
 
Who you are
  • Degree in Information Systems, HCI or related field;
  • Over 4 years of experience within a similar product management role;
  • Experience of digital marketing related product development for local China market;
  • Experience of E-commerce and/or consumer products;
  • Experience of native mobile app development would be a plus;
  • Extremely data driven. Use data to inform key decisions. This includes analyzing usage patterns to drive prioritization and adopting a test and learn approach to building product to inform product direction;
  • Strong analytical and conceptual skills;
  • Ability to translate stakeholder needs into business and product requirements;
  • An understanding of the luxury customer or working with luxury brands is ideal;
  • Experience using sketches, workflows, wire-frames and functional specifications to communicate requirements;
  • Ability to understand and discuss technical concepts;
  • Able to communicate and convey ideas in English;
  • Knowledge of the Scrum methodology is a plus.