Strategic Accounts Manager

WRAL-TV Raleigh, North Carolina


The mission of the Strategic Accounts Manager will be to prospect and develop new business and grow existing business on local, regional and national accounts that we have identified as business development accounts.  While new business is a primary focus, the Strategic Accounts Manager will grow existing business shares through promotions, content development and partnership opportunities.


Ideal candidate will be a big game hunter and identify and close new accounts, while also monitoring implementation and ensuring client satisfaction. The successful candidate will be motivated, detail oriented and highly creative. Candidate should be a strong experienced seller, a polished and dynamic presenter and a closer. 




Identify potential clients, and the decision makers within the client organization

Research and build relationships with new clients

Develop, recommend and present new campaigns to maximize client success

Cold call as appropriate to ensure a strong pipeline of opportunities

Plan and facilitate a client needs analysis for potential new business

Identify and nurture new business opportunities by aggressively pursuing internal and external customer leads

Negotiate and close new business advertisers

Ensure timely and successful delivery for client campaigns

Achieve or exceed monthly, quarterly, and annual sales goals

Required Skills:


Exceptional communication, presentation, and negotiation skills

Ability to manage multiple client accounts at a time while maintaining strict attention to detail

Excellent time management and project management skills

Strong new business development experience

Broadcast media sales experience

Ability to identify customers’ needs and match them with appropriate products and services

Comfortable working under pressure in a fast-paced environment

Knowledge of and proficiency in Microsoft Office, Word, PowerPoint, and Excel

Knowledge of and proficiency in Wide Orbit and Matrix is preferred

A pre-employment drug screening is required.  EOE, M/F.  All Capitol Broadcasting Company properties are tobacco free.  Capitol Broadcasting Company participates in E-Verify.