Account Executive

WRAL Digital Raleigh, North Carolina


WRAL Digital Solutions, part of Raleigh-based Capitol Broadcasting Company, is looking for a hunter who is passionate about digital marketing and isn’t afraid to roll up their sleeves and go after new business. This position requires someone who is a self-motivated, quick-thinking, solution-oriented, consultative seller with a positive attitude. 

Responsibilities include:

  • Prospecting and developing new business on a consistent basis.
  • Establishing credibility with local businesses and agencies as a digital advertising expert.
  • Meeting with clients to determine their needs and recommending appropriate solutions.
  • Following a sales process to identify prospects, schedule appointments, uncover opportunities, present proposals, and close new business.
  • Achieving monthly assigned quota.
  • Maintaining and growing your book of business.
  • Working with a digital strategist to build strategy, monitor campaigns, and review results.
  • Regularly meeting with current clients to share the effectiveness of their campaigns and discuss new products/solutions to help them meet their goals.
  • Staying current on industry trends and best practices.
  • Using a CRM to log sales activities, manage pipelines, and forecast.


  • Must reside in the Raleigh-Durham market.
  • Minimum 2 years of digital advertising sales experience. Specifically, outside sales experience is needed.
  • Bachelor’s Degree preferred – or equivalent work experience.
  • Demonstrated success in developing, maintaining, and growing sound relationships with new businesses and a track record of meeting sales goals.
  • A high degree of self-motivation, accountability, and the ability to work well within an individual and team environment.
  • Excellent organizational, communication, and presentation skills.
  • Experience selling products such as digital display, SEM, SEO, and websites is preferred.
  • Google Analytics and Google Ad Words certification is preferred.
  • A valid driver’s license with a clean driving record and a pre-employment drug screening is required.

You must be fully vaccinated against COVID-19 to work at CBC. If there is a medical or religious reason preventing you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have an accommodations process in place to evaluate those requests.

A pre-employment drug screening is required.  EOE M/F.  All Capitol Broadcasting Company properties are tobacco-free.  Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company that owns and/or operates WRAL-TVWRAL DigitalWRAZ-TVWRAZ DigitalWRAL-FMWRAL-HD2WCMC-FMWCMC-HD1WDNC-AMWCMC-HD2WCMC-HD3WCLY-AMWCMC-HD4MicrospaceCBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TVWILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball ClubBull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.