Strategic Business Developer

CBC New Media Group Raleigh, North Carolina


WRAL Digital Solutions is the full-service digital marketing agency of Capitol Broadcasting Company. We sit at the intersection of marketing, media, and technology and help our community of clients and partners thrive by sharing their story with the right people, in the right place, at the right time. In an age when “why” matters most we tell stories and advertise in ways that resonate with our loyal and emerging audience regionally and nationally. A team of go-givers, we believe that:

  • Our storytelling connects people to the possibility of a brighter economic and social future.
  • Our partnerships and strategic initiatives encourage collaboration between the public and private sector.
  • Our unifying efforts accelerate innovation and encourage the greater community to know and be proud of living in, working in, and visiting North Carolina.

WRAL Digital Solutions is seeking a New Business Developer to join its Strategic Business Development team. The person will be responsible for:

  • Prospecting, proposing, and closing new business while working collaboratively to grow existing partnerships
  • Setting new business development appointments for manager and self and following up with pertinent information and next steps in a timely way
  • Identifying incremental growth opportunities among existing clients
  • Ensuring that all pertinent campaign, client, and prospecting information is well documented in Matrix (CRM) and communicated to internal teams
  • Regularly monitoring and providing in-depth reporting tailored to client goals and objectives and communicating how their needs are being met through electronic and in-person means
  • Regularly communicating with business development and fulfillment teams to ensure that internal processes are aligned to deliver an outstanding client experience
  • Opportunity to manage existing book of business
  • Supporting the Manager of Strategic Business Development in other ways as assigned
  • 3+ years of sales, business development, or fundraising experience in the marketing, communications, media, higher education or nonprofit sectors and at least 1 year of client service experience in the marketing, communications, media, higher education, or nonprofit sectors
  • Expertise scoping out and managing integrated digital marketing campaigns or strategic planning processes in marketing, communications, media, higher education, or nonprofit sectors
  • Undaunted and relentless prospector with a proven ability to gain access to high level decision- makers
  • Highly skilled in client stewardship and at nurturing and sustaining high-dollar client relationships
  • A team player who can work with others toward common goals
  • Gives and receives feedback internally and externally in a constructive way
  • Background in digital marketing preferred

A pre-employment drug screening is required.  EOE, M/F.  All Capitol Broadcasting Company properties are tobacco free.  Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the  American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC, and Professional Builders Supply, (an equity partnership) in Morrisville, NC.