Media Content Manager

Operations Austin, Texas


Description

Who we are

Think of us as a different kind of marketing agency. We’re wildly creative and totally geek, which is our way of saying we approach complex B2B campaigns for enterprise businesses with an inventive and tech-savvy imagination. Collaborating with leaders in the tech, retail and manufacturing industry, our award-winning work has pushed clients to think beyond traditional marketing techniques and try something new and innovative. Our success has helped us grow, rapidly, and to meet those needs we’re looking for a few more dogs to join the pack.

 

What You’ll Do

  • Coordinate with 3rd-party media partners that are being evaluated for each client’s media plan, to gather creative specs required by each media partner
  • Where appropriate, guide selection of media partners in the final media plan, based on common vs non-standard creative specs and requirements.
  • Externally, triangulate on least common denominator creative formats across publishers, and clearly document these specs inside each project creative briefs, to ensure Bulldog team develops the creative assets required to run each program.
  • Internally within Bulldog. select assets types and formats that most closely align with achieving campaign goals (leads, brand perception, brand engagement, response, etc.). Key liaison educating creative, account and client peers, about types of assets that need to be created.
  • In collaboration with media planner, document exceptions to common denominator formats that nonetheless must be built despite unusual or non-standard specs from the publishers
  • Assess upcoming (new) campaigns and expansion of ongoing campaigns, for gaps.
  • Work with agency account managers to collect existing creative assets that are relevant for upcoming or ongoing client campaigns, for example, existing video assets, white papers, assessment tools or wizards, infographics, gamified content, etc.
  • Assess existing assets for fit with media channels, given goals of upcoming or ongoing client campaigns, and identify gaps in assets necessary to ensure campaign success
  • Categorize all assets in the campaign architecture, to ensure common-sense transition from one asset type to another (for example, banner ad leading to relevant landing page content), focusing on user expectations for each asset in the flow
  • Drive all mandatory insights into creative decision-making, for example insight from social listening and keyword analysis as top-level input before asset creation begins.
  • Employ organic search best practices as technical and content development guidance, ensuring our landing pages, assets and blog posts start to meet basic industry standards going forward.
  • Review all creative assets to ensure they are all complete, for example, view-thru visitors to a landing page/website need a clear path from the homepage to campaign-relevant pages and content – ensure these bridges are part of creative consideration and get built
  • Introduce and provide thought leadership, as well as benchmarks and real-world stats, to support best practices for creative assets, for ex treatment of multiple calls-to-action, prominence of branding, most responsive video formats, best site-map or landing page wireframes, etc.
  • Over time, work in collaboration with Bulldog creative directors to articulate creative format check-lists and benchmarks

 

What You’ll bring to the Doghouse

  • Knowledge of creative formats, including best practices that have been employed historically across media types
  • Experience with multiple forms of digital media (rich media, video/TV, LinkedIn, Facebook, direct publisher buys, search, and others)
  • Be prepared to discuss content recommendations or creative formats that “didn’t work” as well as successful deployment
  • Ability to build-in A/B testing to accommodate client and/or agency learning
  • Vision for issues with data-driven or complex deployment, such as appropriate occasions to employ dynamic creative optimization
  • Knowledge and passion for assessing creative experience against campaign goals from a common-sense mindset (able to ask and answer questions like, would this next step make sense for someone engaging with a client brand or product?)
  • Some experience with visual tools such as Visio, OmniGraffle, Fireworks or similar, for purposes of documenting common-sense flows and transitions

Working Conditions (Physical requirements and office environment)

Physical Demands – The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Physical Activity: while performing the duties of this job, the employee is regularly required to sit, reach with hands and arms, and talk or hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, crouch, or crawl.
  • Hearing: within normal limits with or without use of corrective hearing devices. The noise level in the work environment is usually moderate.
  • Vision: close visual acuity to perform extensive reading, analyze data, and to view computer terminal with or without corrective lenses.
  • Manual dexterity of hands/fingers for writing, computer input.
  • Work Environment: works indoors protected from weather conditions; temperature controlled environment 

The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job. It is not intended to represent the entirety of the job nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform for Bulldog Solutions, and related subsidiaries, other work duties not specifically listed hereinManagement reserves the right to modify, defer or rescind this position description at any time, with or without prior notice.

This position is ineligible for Visa sponsorship.