Marketing Analytics Specialist

Operations Austin, Texas


Description

Responsibilities:

 As a Marketing Analyst at Bulldog Solutions, you will be called upon to:

  • Operationalize and institute reporting needs across our clients
  • Continually expand our reporting ability by staying on top of the latest reporting trends and technology
  • Create coachable methodologies to produce data-driven analysis and recommendations that support actionable insights for our client marketing programs
  • Act as the first point of escalation for reporting issues and deliverable expectations
  • Build analytics scaleable solutions that can grow with both our team and large enterprise organizations
  • Work with and maximize our offshore resources across the organization
  • Support relationships with our technology partners
  • Help define and be accountable for educational paths regarding reporting and our partner technologies
  • Applies testing methodologies and analyzes performance for campaign optimization
  • Prepares campaign/project reporting, analyzes results, and delivers finding and recommendations to stakeholders
  • Ability to understand and make recommendations to improve the business
  • Continually identify personnel and skill gaps that should be addressed

 Qualifications:

  •  5 years’ hands-on experience with Eloqua, Marketo or Pardot and Salesforce.com CRM software powering marketing and sales programs via CRM integration.
  • Bachelor’s degree in Marketing, MIS or Business Administration or equivalent
  • Proven experience interfacing with marketing and sales departments
  • Proven experience in data visualization and storytelling through data
  • Strong background with a variety of reporting tools (PowerBI , SQL, Google Analytics, Tableau, Domo, Excel,...etc)
  • Demonstrated ability to:
    • Dive deep into data to surface explanations and/or broader patterns that can strengthen client campaigns
    • Ability to hold the knowledge and robust understanding of the ins-and-outs of the clients for which they are responsible
  • Proven experience in data visualization and storytelling through data
    • Some of the classic analytics skills for regressions, confidence levels, model-building, projections
  • Must understand the Web and Web technology (HTML, CSS and basic JavaScript) and the ability and desire to grow his or her technical skill set
  • Understanding of Web technology and Tag Management
  • Communicative: 
    • Must have strong interpersonal skills and the ability to establish, develop, and maintain business relationships
    • Current Events: Being aware of developing stories in the media is paramount in launching engaging campaigns
  • <strongDeadline Oriented
    • Have demonstrable work history meeting and exceeding deadlines and business targets
    • Experience establishing and maintaining system and/or project documentation
  • Adaptable: Capable of adjusting to changing priorities, sometimes daily
  • Resourceful: 
    • Great at solving unstructured problems with little to no supervision in a fast-paced, high stakes environment
    • Excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously, work in cross-functional teams and communicate with all levels of management
  • Team Player: Demonstrates a strong ability to contribute to the business along with business unit team members and managers; establish collaborative relationships with peers both within the office and with the fast-growing reticulum of companies that is the Bulldog Solutions family.

Working Conditions (Physical requirements and office environment)

Physical Demands – The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Physical Activity: while performing the duties of this job, the employee is regularly required to sit, reach with hands and arms, and talk or hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, crouch, or crawl.
  • Hearing: within normal limits with or without use of corrective hearing devices. The noise level in the work environment is usually moderate.
  • Vision: close visual acuity to perform extensive reading, analyze data, and to view computer terminal with or without corrective lenses.
  • Manual dexterity of hands/fingers for writing, computer input.
  • Work Environment: works indoors protected from weather conditions; temperature controlled environment

  The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job. It is not intended to represent the entirety of the job nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform for Bulldog Solutions, and related subsidiaries, other work duties not specifically listed hereinManagement reserves the right to modify, defer or rescind this position description at any time, with or without prior notice.

 This position is ineligible for Visa sponsorship.