Email Marketing Specialist

eCommerce Seattle, Washington


Description

Email Marketing Specialist

 

 Who We Are:

Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Serve People, Lead Thought, Play As a Team, Compete Every Day, Demonstrate Integrity, Have Fun and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.

 

        

Your Job:

 

The Email Marketing Specialist will be our email marketing champion for our fun loving, energetic, “work hard, play hard” Ecommerce and Digital Marketing team. Email continues to be a critical channel to our success and we are looking for an Email Marketing Specialist to help take email marketing to the next level for Brooks. The Email Marketing Specialist will own several phases of the email channel from creative concepting to build to deployment to optimization, and have a lot of fun along the way. He/she will manage the day to day activities to keep Brooks email marketing efforts running successfully and ensure all emails are engaging, relevant, on brand, and, of course, timely among our runners.

 

 

Your Responsibilities:

  • Manage the day to day activities to sustain current email programs and launch new efforts for Brooks Running.
  • Build and deploy all emails in Bronto ESP.
  • Maintain, edit and customize content and images for triggered, transactional, and editorial calendar emails to ensure relevant and up to date.
  • QA emails in key browsers across devices.
  • Collaborate with Brooks’ creative teams and product marketing groups to secure assets for digital marketing campaigns to hit deadlines.
  • Own, build, and execute email editorial calendar.
  • Manage email creative review process among key stakeholders to ensure on brand and meeting our brand and revenue goals.
  • Work with external vendors to solve tech issues and advance email marketing program.
  • Develop and implement triggered emails to target customers at the right time with relevant information.
  • Strategize, plan, and execute A/B tests to increase customer engagement and conversions.  
  • Own email conversion path from email deployment to actual conversion.
  • Manage and implement lead generation programs.
  • Achieve email revenue targets.
  • Field and prioritize all email requests from other departments and communicate details of calendar, timing, information needed, etc to those businesses.
  • Manage all email automatic feeds.
  • Drive email components of global and regional campaigns.
  • Reporting/forecasting email marketing program performance; educate key stakeholders.

 

Qualifications:

 

  • Bachelor’s degree required.
  • 2 - 3 years of related experience in email marketing and Ecommerce.
  • Familiarity with Bronto or other ESP required.
  • Strong understanding of email marketing best practice preferred.
  • Knowledge of digital marketing best practices preferred.
  • Skilled at providing creative art direction to designers and writing copy for emails per brand guidelines.
  • Experience in developing segmentation, automation and lead gen strategies and executing at the tactical level.
  • Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
  • Self-starter, responsible, and able to own production level projects.
  • Strong customer focus/ability to anticipate and react to user needs.
  • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
  • Creative genious that has the ability to think out of the box to build engaging email messages.
  • Demonstration of innovation and initiative – always looking at improving our processes while also displaying a willingness to dive into the details and help out wherever necessary.
  • Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
  • Embraces and lives the Brooks values!

 

 

 

 

Reports to:                 Digital Marketing Manager

Department:                 E-commerce, 44

Position Class:            Exempt, Salaried

Position Location:       Headquarters – Seattle, WA

 

 

Brooks Sports, Inc. is an equal opportunity employer and our policy is to maintain employment practices that conform to the intent and letter of the laws regarding equal employment opportunity. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, sex, color, religion, national origin, age, disability, veteran or military status, marital status, sexual preference, genetic information or any other basis prohibited by federal, state, or local laws or regulations. This commitment applies to all phases of the recruitment process including hiring, selection, promotions, transfers, demotions, compensation, benefits, or training. Brooks will endeavor to make reasonable accommodation for qualified individuals with known disabilities, unless doing so would result in an undue business hardship or a direct threat to the health or safety of any individual.