Associate Digital Marketing Consultant

Consulting Boston, Massachusetts


Description

JOB SUMMARY
The Associate Digital Marketing Consultant is a keystone member of the consulting team. He/she reports directly to the Consulting Supervisor. This role is an independent contributor who will be working toward greater breadth of skills and client-facing experience. This position is intended to be preparation for a Digital Marketing Consultant role.

His or her tasks may include, but are not limited to:

  • SEMRush research and reporting
  • Technical SEO reporting and analysis
  • Meta-data creation creation, review and input
  • Site health audits
  • Working within and gaining efficacy with other platforms or software as is necessary and helpful
  • Other independent tasks that may be delegated by senior members of the team.
  • UX@ maintenance
  • Email marketing campaign creation, maintenance and reporting across all major CRMs, including but not limited to HubSpot, Marketo, Pardot. (Brafton is a HubSpot partner and as such efficacy or knowledge of HubSpot is helpful.)

ESSENTIAL JOB FUNCTIONS & KEY SUCCESS FACTORS
The focus is generally on task execution and consultancy project support. Tasks and responsibilities may include (but are not limited to):

  • Executing on assigned deliverables, with the close supervision and support of the Consulting Supervisor.
  • Working under deadline to producing quality, on-brand and on-spec work.
  • Collaborating with other team members as part of the consulting team's deliverable peer-review process.
  • Collaborating closely with other consultants and colleagues to understand our prospects' and clients' needs, as well as the details of each assigned tasks.
  • Supporting consultants in effectively completing their SOW on-time via the following:
    • SEMRush research and reporting
    • Technical SEO reporting and analysis
    • Meta-data creation creation, review and input
    • Site health audits
    • Other independent tasks or projects that may be assigned
  • Carefully tracking live and pending projects in the consulting production sheet.
  • Communicating on live projects with all involved team members to ensure clarity and adherence to deadlines.
  • Ensuring that everything we deliver is in-line with the client's expectations and meets our internal standards for quality.
  • Assisting other team members with information synthesis, formatting, and report proofing, as directed by the Consulting Supervisor.

Additionally, this role may work toward:

  • Exploring and developing new service offerings, with the support of managers and senior colleagues.
  • Working to understand and gain insights into industry trends and standards around data analysis and reporting, email marketing, lead generation, design best practice and content marketing in general.
  • Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
  • Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.


SKILLS & REQUIREMENTS

  • Bachelor’s degree preferred
  • Minimum two years of relevant work experience preferred
  • Excellent written and verbal communication skills
  • Exceptional writing skills
  • Comfort and efficacy with spreadsheets
  • Knowledge of the evolving digital search landscape and content marketing
  • Technical knowledge of most CMS
  • Knowledge and experience with marketing automation tools and SEO tools and platforms, specifically as it relates to email marketing.

TIME BREAKOUT:

  • 70 percent independent contributor consulting work
  • 20 percent internal or client-facing communications
  • 10 percent misc.

Some travel may be required for on-site client meetings.

Benefits Include:   Health, Dental, Vision, Colonial Life, 401k with Match, Commuter Benefits, Paid Time Off, in-office perks and more!

To learn more about Brafton, CHECK US OUT HERE

EQUAL OPPORTUNITY | E-VERIFY:  Brafton is an Equal Opportunity employer.  In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.

 Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Brafton (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).