Senior Manager, Lifecycle Marketing

Marketing Bellevue, Washington


Blue Nile is the largest online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers.  We provide a superior customer experience, extraordinary value and industry leading product quality and style.  We obsess about our customers and are passionate about providing each customer with an amazing experience.  

We embrace a culture of adaptability.  Our team is nimble, innovative and resourceful and makes an impact on both the business and each individual customer’s personal experience.  We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes.  Our team celebrates achievements and is inspired by success. 

The lifecycle marketing team at Blue Nile is a data-led, creative thinking and results-driven team. The Senior Manager, Lifecycle Marketing, will lead our customer engagement strategy to maximize subscriber lifetime value and deliver excellence to our customers. This role will oversee complex automated and personalized journeys across email, SMS, and direct mail. This role will partner closely with our Customer Excellence, Product/Engineering, Analytics and Design teams. 

Who You Are:

You are a collaborator who doesn’t shy away from a challenge, and constantly strives for improvement across everything you do. You are eager to learn, willing to roll up your sleeves, and a great team player. You strive for customer excellence in everything you do.

What You’ll Do:

  • Develop & execute experimentation plans and testing framework that evolve our automation flows, segmentation, and messaging
  • Leverage customer behavior data and customer interaction touch points to develop personalized lifecycle programs and enhance customer brand affinity and engagement
  • Develop measurement plans and strategies for different lifecycle programs (i.e. email, SMS, direct mail)
  • Maintain positive and collaborative relationships with cross functional teams (i.e. creative, Martech team, front end developers)
  • Partner with Martech on data modelling to drive and optimize segmentation/personalization and develop contact/targeting strategies
  • Develop and implement complex customer segmentation strategies
  • Drive and optimize KPIs including CTR, open rate, product adoption, product engagement, retention, and upsell
  • Interpret data, analyze results, and develop reports and/or dashboards for stakeholders

Your Experience:

  • Bachelor's degree
  • 5+ years of experience in lifecycle marketing
  • 2+ years of proven experience managing direct reports
  • Strategic thinker who can drive adoption and growth goals, and improve performance metrics (conversion, engagement, retention, renewal/upsell, and reactivation)
  • Bias towards action, scrappy, and with the execution skills to make it all count
  • Experience with working in an enterprise level ESP
  • Experience in audience segmentation

The salary range for this job is $93,027 - $139,541. Base pay offered may vary depending on geographic region, internal equity, job- related knowledge, skills & experience, among other factors. Regular positions are eligible for discretionary bonus.  Blue Nile offers medical, vision, dental coverage and 401(k) employer match amongst other benefits for eligible positions.