MSP Partner Development Manager - APAC
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
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Envision yourself at Barracuda:
We are looking for a Partner Development Manager (PDM) to join our APAC team, based in Australia.
This is a partner recruitment and development role, focused on identifying, recruiting, and activating new Managed Service Provider (MSP) partners across the APAC region, with a primary emphasis on Australia and New Zealand.
In this role, you will seek new business opportunities by identifying and developing relationships with prospective MSP partners, working closely with distribution and marketing to drive scalable partner recruitment. A major part of the role involves building presence in the MSP community, attending and presenting at industry events, and hosting Barracuda MSP events for prospective partners.
You will use your communication, organisation, and relationship-building skills to bring new MSPs into the ecosystem and help them become active, successful partners.
If you are motivated, results-driven, and enjoy building something from the ground up in a channel-first environment, we’d like to meet you.
What you’ll be working on:
- Identifying, targeting, and recruiting net-new MSP partners across APAC
- Building visibility and credibility within the MSP community across the region
- Attending MSP community events, trade shows, distributor events, and industry meetups
- Hosting and supporting Barracuda’s MSP events including MSP roundtables, partner briefings, roadshows, and local events
- Executing partner recruitment campaigns generated through marketing-led motions
- Contacting prospective MSPs through marketing-nurtured leads, outbound calls and emails, and distributor-led introductions
- Presenting the company platform and partner value proposition to prospective MSPs
- Qualifying MSPs based on strategic fit, capability, and growth potential
- Working closely with distribution partners on target MSP lists and joint recruitment initiatives
- Supporting newly recruited partners through onboarding and early-stage enablement
- Helping MSPs understand platform access, self-deployment, trials, and initial use cases
- Proactively seeking new partner opportunities through networking and community engagement
- Maintaining accurate pipeline, activity tracking, and reporting in Salesforce.
- Clear understanding of MSP go to market, service stacks and how they support, price, and market their services.
What you bring to the role:
- Minimum 2 years’ experience in an MSP-focused sales role, either working for an MSP-focused vendor or directly for an MSP
- Minimum 5 years of relevant sales experience across channel, partner, MSP, or distribution roles
- Strong understanding of MSPs, their business models, values, and growth drivers.
- Proven ability to recruit partners rather than managing existing accounts
- Comfortable representing a vendor brand at events, meetups, and MSP community forums
- Experience supporting or executing marketing campaigns or partner programmes
- Willingness to travel regularly within ANZ, with occasional travel across APAC
- Confident engaging MSP owners, founders, and sales leaders
- Experience using Salesforce.com or similar CRM systems
- Excellent verbal and written communication skills
- Strong listening, discovery, and presentation skills
- Ability to multi-task, prioritise, and manage time effectively
- Self-motivated and comfortable working autonomously across a broad region
What you’ll get from us:
A team where you can voice your opinion, make an impact, and where you and your experiences are valued. Internal mobility – there are opportunities for cross training and the ability to attain your
next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.
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