Director, Product Marketing

Marketing Seattle, Washington


Job Duties

In this leadership role, you’ll help us with the following

  • Work closely with product management, sales, sales enablement, marketing and other teams to build customer-facing materials supporting the demand generation, corporate marketing, field and the sales organizations
  • Perform segmentation and sizing of our target markets, in the U.S. and internationally, including definition of key characteristics that will help us serve these markets well
  • Analyze the competitive landscape and prepare field and sales organizations for addressing competitive situations
  • Develop customer evidence, including case studies, customer testimonials and videos to highlight customer success with Avalara products
  • Build and maintain Avalara's product portfolio and product naming framework

 

Qualifications (absolute must-haves walking in the door)

  • Relentless focus on direct and indirect customer interaction to understand purchase and usage behavior
  • Strong analytical abilities to develop insights by combining sales and marketing data with data from other sources
  • Strong communication skills, both verbal as well as written, to craft and articulate compelling stories for B2B technology products
  • Ability to collaborate with multiple internal organizations to drive company success
  • Self-motivated and independent thinker who can define initiatives and metrics for success in a fast-changing environment
  • Ability to create tangible marketing deliverables as well as be strategic thinker
  • 10+ years in technology marketing required, prior leadership experience in marketing B2B technologies is a must
  • Ability to demo product is required, past product management or development experience is a plus
  • Requires a Bachelor's degree in technology or business, MBA preferred

About Avalara

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use. The Avalara Compliance Cloud® platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world.

Avalara offers more than 600 pre-built connectors into leading accounting, ERP, e-commerce, and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents.

Headquartered in Seattle, Avalara has offices across the U.S. and overseas in the U.K., Belgium, Brazil, and India. More information at www.avalara.com

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Avalara is an Equal Opportunity Employer.  All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

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